This Mezcal Bottle Design Celebrates the Vibrant Culture of Mexico

By: Laura McQuarrie - Apr 7, 2016
References: & thedieline
The branding and mezcal bottle design for Aqua Que Ataranta created by Futura introduces a lively Mexican "water that stuns."

While the clear liquid is displayed in a glass bottle packaged with a black and white label with simple typography, the branding that supports this design includes vibrant elements inspired by colorful Mexican neighborhoods and cultural figures like the icon of Mexican cinema Pedro Infante.

The uplifting design of the mezcal product is meant to be a tribute to Mexican and Hispanic culture, as well as a reminder that each day should be celebrated and adversity can be dissolved with an uplifting attitude. This product has the appeal of a premium water product, but the edge of a distilled alcohol beverage.