Siya's Juice Packaging System Emphasizes Freshness

By: Laura McQuarrie - Apr 26, 2016
References: & packagingoftheworld
In order to emphasize the freshness of SIS Natural's fruit drinks, Backbone Branding developed an inventive juice packaging design system.

The core concept for the packaging was to make it look like a fresh fruit sitting directly on top of a juice glass. As a result, mango, orange, cherry and apple juice types have been created to look as though they're bursting with freshness. Rather than coloring the base of the bottle with a printed effect, Siya's packaging is transparent and lets the natural colors of the fruit juice come through.

The use of clear plastic packaging is effective in catching the eyes of shoppers who appreciate seeing exactly what they'll be consuming, as well as brands that are willing to show off the freshness of their products.