The Sonoco 'TruVue' Food Package Design Features FreshLock Technology

By: Michael Hemsworth - Apr 22, 2016
References: sonoco & packworld
Designed to help bolster the rebellion that has started agains the middle of the supermarket (i.e. the packaged food section), the Sonoco 'TruVue' food package design is a clear winner. Featuring FreshLock technology to ensure that the product stays fresh until consumed by the purchaser, the Sonoco 'TruVue' is completely see-thru to let buyers see before they buy.

The ability for packaged food to maintain freshness has been a main selling point for decades; however, the backlash against processed foods has consumers avoiding the canned food aisles. The Sonoco 'TruVue' food package design hopes to reinvigorate interest in packaged foods to bring the supermarket into a new era that focuses on brand transparency and product freshness.