This Private Label Packaging Takes Cues from Shopping Lists

By: Laura McQuarrie - Apr 14, 2016
References: & thedieline
Depot WPF created this private label packaging based off of the idea of how integral a simple shopping list can be to a grocery store visit.

This design imagines that everything from milk bottles to fresh herbs and olive oil would be labeled with simple handwritten ingredient lists where common items have been stroked out.

An egg carton is labeled with other fridge items like milk and cottage cheese, while a bottle of white wine is paired with a shopping list of tomatoes and thyme. As well as providing a reminder for some of the most necessary kitchen staples, these distraction-free packages are meant to do away with colors, logos and images and help consumers stick to what's on their shopping lists.