This conceptual graphic design project by Rachel Avallone imagines a packaging design for South American coffee that comes from a certified Hispanic business.
In order to showcase nine different types of coffee beans that come from different countries in Central and South America, a packaging system was created to emphasize the origins of each product. Visually, this is communicated on the front of each bag of coffee with a simple black and white graphic that shows the silhouettes of each region and a colored circle to tie products to locations like Columbia and Peru.
As well as appealing to a consumer's desire to know more about a product's origins, this prideful coffee packaging satisfies by noting farmers are paid a better rate than fair trade wages.
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