This Harajuku Kira Kira Burger Branding Boasts Playful Elements

By: Jana Pijak - Apr 5, 2016
The brand identity for Harajuku Kira Kira Burger is conceived by Brisbane-based creative agency Shanti Sparrow Design. The restaurant's visual identity is playful and vibrant, referencing nostalgic comic books and children's cartoons.

While Harajuku Kira Kira Burger's menu items are packaged in paper containers, cups and bags that boast cartoonish graphics, the restaurant's vivid visual identity is carried on throughout its other promotional materials and even through its website. The eatery's graphic branding also influences its dessert menu, a range of donuts that is strategically pastel-colored.

Featuring pastel-hued graphics of burger and drink characters, this fun brand identity project by Shanti Sparrow Design defies convention. Featuring packaging that is almost too beautiful to discard, this burger chain targets foodies with an appreciation for animated art.