Just yesterday, the Goodies Cuisine Cafe & Bistro in the Da’an district of Taipei hosted an In-N-Out pop-up. While the American burger chain has more than 300 locations in the US, the company has yet to expand internationally. This pop-up event gave Taiwanese consumers a limited-time opportunity to sample the popular burgers.
The In-N-Out pop-up ran from 11AM until 3PM on April 7th. The pop-up served some of the chain's most popular dishes, including the 'Double Double' burger, the 'Animal-Style' burger and the 'Protein-Style' burger. The last time the chain opened a pop-up in Taiwan, all 300 burgers sold out in less than two hours. Even more impressive, the 2012 In-N-Out pop-up in Singapore sold out of its entire menu in just five minutes.
While the chain has no plans to open a permanent restaurant in Taiwan, the pop-ups helps to promote brand awareness abroad.
Taiwanese Burger Pop-Ups
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Experiential Breakfast Pop-Ups
Ice Cream Bar Pop-Ups
Ice Cream Parlor Pop-Ups
Experimental Snack Brand Pop-Ups
Upscale Fast Food Pop-ups