The Roads for Life Campaign is Against Mobile Games When Driving

By: Meghan Young - Apr 1, 2016
References: & designtaxi
According to Qatar-based art director Gonzalo Ausejo "people in the Middle East have the habit of playing games while driving," writes Design Taxi. It's such a big problem that he took it upon himself to create series of ads -- Roads for Life -- that targeted people who did this and warn them the dangers of such an activity.

The Roads for Life ad campaign is as surreal and playful as the games it is warning against. Of course, there is also a very dark quality to the images portrayed. Candy Crush makes an obstacle course of the road while Clash of Vikings are just as deadly with arrows and all. Perhaps people will think twice.