Vitagurt is Geared Towards Health-Conscious Moms and Families

By: Meghan Young - Apr 21, 2016
References: & packagingoftheworld
Vitagurt is a brand of Greek yogurt that has been designed to target families -- specifically moms -- who are conscious about what they're feeding themselves and their children. The name Vitagurt itself lends to a healthier association. Although inspired by the Italian word for life, people might immediately think of vitamins instead, which is not a bad coincidence.

Designed by Irina Hasselbusch, the Vitagurt packaging takes on a more whimsical approach. She was inspired by clouds due to the yogurts similar properties. She writes, "Greek yogurt is extremely soft yet holds its shape even when you spoon it out." Beyond the clean and light look of the branding, the shape of the bottle was important as well. She created bellied-shaped container for drinking the Vitagurt -- which is very convenient.