H & M Club Lets Shoppers Collect Rewards Via the Retailer's App

By: Jana Pijak - Apr 20, 2016
References: vogue.de & hm
H & M Club is a unique loyalty program launched by the fast fashion retailer last year. Described as "fashion with benefits," the service lets the Swedish label's consumers access exclusive discounts, coupons and even pre-sale event invites conveniently. Accessible online and via H & M's popular mobile platform, this in-app loyalty program makes the retailer's target audience part of an exclusive community of like-minded fashion fans.

This convenient and gamified rewards program tracks and collects points with every dollar spent and is an economical service frequent shoppers will benefit from. Every time one makes a purchase, their H & M Club scoreboard will be updated, unlocking new deals, discounts and event invites in their location.

In addition to the loyalty program's money-saving coupons, users can access exclusive club member deals like access to limited edition clothing items that are reserved for their viewing.