Branded Shareconomy

Auto brands become a part of the sharing economy conversation

Implications - The transportation industry is one most effected by the rise of the sharing economy; in order to stay relevant in a world free of full ownership, many auto brands are offering sharing options to consumers. This simultaneously ensures the brands show adaptability, while opening a new concept up to a more mainstream market.
SCORE: 6.2
This Quarter and Mild Top 5 Examples: 2,437 Total Clicks Jul 15 - Jan 17
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Consumer Insight Topics: MarketingAutos
Share Economy Vehicle Designs - The Nissan 'Teatro for Dayz' Concept is Intended to be a Shared Car
SCORE: 5.6
Warm 1,153 Clicks Pub: Feb 5, 16
Share Economy Vehicle Designs
The Nissan 'Teatro for Dayz' Concept is Intended to be a Shared Car
Consumers are becoming more comfortable with the idea of a shared car, which is expanding the development of vehicles that take this into account like the Nissan ‘Teatro for Dayz’. A... [More]
Luxury Car-Sharing Programs - Audi Unite Lets Swedes Share Brand New Audi Automobiles
SCORE: 5.3
Warm 386 Clicks Pub: Sep 4, 15
Luxury Car-Sharing Programs
Audi Unite Lets Swedes Share Brand New Audi Automobiles
Audi Unite is a unique branded car-sharing program recently launched by the German luxury automaker in Sweden. An example of brand loyalty and the peer-to-peer economy, the system encourages... [More]
Self-Driving Car Shares - GM's Maven Service Offers Car Sharing for Autonomous Auto Designs
SCORE: 4.9
Mild 347 Clicks Pub: Jan 21, 16
Self-Driving Car Shares
GM's Maven Service Offers Car Sharing for Autonomous Auto Designs
GM’s newest car share platform Maven is designed with the future of self-driving cars in mind. The service will provide drivers without vehicle ownership the chance to unlock and start... [More]
Luxury Car Share Vehicles - car2go is Adding Mercedes-Benzs to Its Fleet in Select Cities
SCORE: 5.8
This Quarter and Mild 315 Clicks Pub: Jan 30, 17
Luxury Car Share Vehicles
car2go is Adding Mercedes-Benzs to Its Fleet in Select Cities
car2go, the popular car-sharing service, has recently added two new luxury car share options to its fleet. Though the company is most recognizable for its branded Smart Cars, subscribers in select... [More]
Innovative Ride Share Programs - Ford Makes Co-Owning a Vehicle Possible
SCORE: 3.3
Mild 236 Clicks Pub: Jul 1, 15
Innovative Ride Share Programs
Ford Makes Co-Owning a Vehicle Possible
As the cost of living continues to rise, many people realize that owing a vehicle might not be a possibility for them. A lot of millennials have also realized that their vehicles aren’t used often... [More]
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