Pitch Presentation

Footwear brands launch products with VIP consumer events

Implications - In order to create an air of exclusivity around a particular footwear launch, brands are emerging with brand activation venues that in addition to retail and product education spaces, serve as a venue for endorsement-highlighting events. This progression demonstrates that consumers are not only looking to get hands-on experience with a product before buying it, but also of seeking out insider access that may previously be reserved for media and VIPs.
SCORE: 7.6
V. Hot Top 4 Examples: 44,246 Total Clicks Apr 15 - May 16
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Branded Pop-Up Training Facilities - The X by adidas is a Bold Running Experience in London
SCORE: 7.8
Viral 18,202 Clicks Pub: Feb 22, 16
Branded Pop-Up Training Facilities
The X by adidas is a Bold Running Experience in London
The X by adidas is an enormous one-of-a-kind training facility designed for women currently set up in London’s Victoria Park. Designed to get Londoners excited about the prospect of running,... [More]
Interactive Football Cleat Launches - This Puma Tricks Event Launched the Shoe in London
SCORE: 7.7
V. Hot 6,849 Clicks Pub: Apr 22, 16
Interactive Football Cleat Launches
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Puma recently launched their new ‘Tricks’ football cleats at an immersive multi-sensory event in London. Hosted at the Bargehouse, a four-story warehouse, the event featured a number of... [More]
Dedicated Sneaker Pop-Up Shops - This Adidas BOOST Pop-Up Launches the Tech in London
SCORE: 7.1
V. Hot 5,184 Clicks Pub: Jan 21, 16
Dedicated Sneaker Pop-Up Shops
This Adidas BOOST Pop-Up Launches the Tech in London
This Adidas BOOST pop-up event recently took London by storm as a means of launching the brand’s UltraBoost technology in the form of an immersive exhibition. Located on London’s Carnaby... [More]
Branded Light Installations - The Adidas Supercolor Light Show Took Place Off Hackney Reservoir
SCORE: 6.6
Hot 14,011 Clicks Pub: Apr 9, 15
Branded Light Installations
The Adidas Supercolor Light Show Took Place Off Hackney Reservoir
A recent Adidas Supercolor light show off of London’s Hackney Reservoir that made great use of social media platforms to creative an immersive and interactive event. The event venue offered... [More]
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