Pitch Presentation

Footwear brands launch products with VIP consumer events

Implications - In order to create an air of exclusivity around a particular footwear launch, brands are emerging with brand activation venues that in addition to retail and product education spaces, serve as a venue for endorsement-highlighting events. This progression demonstrates that consumers are not only looking to get hands-on experience with a product before buying it, but also of seeking out insider access that may previously be reserved for media and VIPs.
SCORE: 7.8
This Year and V. Hot Top 4 Examples: 40,997 Total Clicks Apr 15 - May 16
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DEMOGRAPHICS
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SCORE: 8
Viral 16,179 Clicks Pub: Feb 22, 16
Branded Pop-Up Training Facilities
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SCORE: 7.2
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Dedicated Sneaker Pop-Up Shops
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SCORE: 6.7
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Branded Light Installations
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A recent Adidas Supercolor light show off of London’s Hackney Reservoir that made great use of social media platforms to creative an immersive and interactive event. The event venue offered... [More]
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