Faux Artisan

QSR breakfast menus are upleveled with patisserie-inspired pastry-buns

Implications - As consumers push to see higher quality ingredients used in fast food meals, many QSR brands are incorporating pastry-inspired buns into traditional breakfast sandwiches that take inspiration from artisan options available at local cafes. In addition to highlighting the pursuit of a more refined experience, this pattern showcases a desire to see hybridized offerings that are convenient while still satisfying the taste for fresh, locally sourced foods.
SCORE: 4.4
This Year and Mild Top 4 Examples: 1,725 Total Clicks Mar 16 - May 16
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Consumer Insight Topics: LifestyleFood
Bakery-Inspired Pancakes - The New Cupcake Pancakes from IHOP are Inspired by a Sweet Treat
SCORE: 6.2
This Year and Warm 613 Clicks Pub: Apr 14, 16
Bakery-Inspired Pancakes
The New Cupcake Pancakes from IHOP are Inspired by a Sweet Treat
IHOP recently expanded its breakfast menu with the addition of Cupcake Pancakes and two other bakery-inspired dishes. While the new items are pegged as a breakfast fare, the rich flavors and... [More]
Pretzel-Based Breakfast Sandwiches - The Pretzel Breakfast Sandwich is Served on a Soft Pretzel Roll
SCORE: 5.8
This Year and Warm 777 Clicks Pub: Apr 20, 16
Pretzel-Based Breakfast Sandwiches
The Pretzel Breakfast Sandwich is Served on a Soft Pretzel Roll
Carl’s Jr. and Hardee’s recently teamed up with Auntie Anne’s to create the new Pretzel Breakfast Sandwich. A growing number of fast food chains have been experimenting with... [More]
Fruity Dessert Empanadas - Taco Bell May Add Two New Dessert Options to Its Breakfast Value Menu
SCORE: 3.3
This Year and Mild 228 Clicks Pub: Apr 13, 16
Fruity Dessert Empanadas
Taco Bell May Add Two New Dessert Options to Its Breakfast Value Menu
Taco Bell is currently toying with the idea of adding dessert empanadas and French Toast Dippers to its $1 breakfast value menu. While the chain is largely know for its savory Mexican entrees, the... [More]
Muffin-Topped Breakfast Sandwich - These New Breakfast Sandwiches are Served on Muffin Tops
SCORE: 2
Untested 107 Clicks Pub: Mar 2, 16
Muffin-Topped Breakfast Sandwich
These New Breakfast Sandwiches are Served on Muffin Tops
The new breakfast sandwiches from Carl’s Jr. are served on muffin tops instead of bread. When it comes to breakfast, many people have a tough time deciding between sweet and savory dishes.... [More]
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