Cuisine Collaboration

Food brands partner up with chefs to add a degree of expertise

Implications - Moving beyond innovative flavor combinations, brands are turning to local chefs to bring an element of customization and expertise to the food experience. Bringing in chefs to curate restaurant dishes, add signature touches or simply be an advocate for products, food brands are seeking to not only elevate their offerings with personalized touches, but are redefining themselves as more educated and community-oriented brands.
SCORE: 5.8
This Quarter and Mild Top 5 Examples: 6,983 Total Clicks Dec 15 - Oct 16
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Consumer Insight Topics: MarketingLifestyleFoodBranding
Branded Soup Pop-Ups - This Famous Chef is Currently Running the Campbell's Pop-Up Shop
SCORE: 7.2
This Year and Hot 2,498 Clicks Pub: Feb 3, 16
Branded Soup Pop-Ups
This Famous Chef is Currently Running the Campbell's Pop-Up Shop
Chef Matt Dean Pettit of the Toronto restaurant ‘Rock Lobster’ recently teamed up with an iconic soup brand to launch the Campbell’s pop-up shop. While Pettit is largely known for... [More]
Pop-Up Toast Cafes - Popped Culture is a Pop-Up Cafe Dedicated to Artisan Toast
SCORE: 5.5
Warm 3,015 Clicks Pub: Dec 30, 15
Pop-Up Toast Cafes
Popped Culture is a Pop-Up Cafe Dedicated to Artisan Toast
Popped Culture is a series of toast-centric breakfast events taking place in Auckland. The unique morning meal concept is based on bringing a different chef, baker and location together for each... [More]
Collaborative Chef-Crafted Burgers - The New Son of a Gun Chick'n Shack Was Created by Two LA Chefs
SCORE: 4.9
This Quarter and Mild 500 Clicks Pub: Oct 29, 16
Collaborative Chef-Crafted Burgers
The New Son of a Gun Chick'n Shack Was Created by Two LA Chefs
Shake Shack recently teamed up with two Los Angeles chefs to create a specialty burger called the Son of a Gun Chick’n Shack. The tantalizing new burger will give those in New York a chance to... [More]
Pop-Up Lunch Services - 'Sifted' Delivers Pop-Up Dining Services To Your Office
SCORE: 4.4
This Year and Mild 874 Clicks Pub: Apr 25, 16
Pop-Up Lunch Services
'Sifted' Delivers Pop-Up Dining Services To Your Office
Sifted is an innovative new Nashville-based startup, led by Kimberly Lexow and Jess Legge, that aims to deliver pop-up dining services—including both lunch and dinner options—to offices.... [More]
Boozy Bourbon Donuts - The Bourbon Ball Donut Celebrates the Start of Derby Season
SCORE: 2.8
This Year and Untested 96 Clicks Pub: Apr 22, 16
Boozy Bourbon Donuts
The Bourbon Ball Donut Celebrates the Start of Derby Season
With the start of Derby season just around the corner, Thorntons has announced the return of the Bourbon Ball Donut. Featuring a rich chocolate icing and a boozy bourbon cream filling, the donut... [More]
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