Branded Crowdsourcing

Specialized apps allow brands to better understand and serve customers

Implications - By offering a more streamlined and personalized experience through specialized apps, brands are enhancing customer service and encouraging business. Whether through loyalty apps or apps that allow customers to easily pay for products or services, offering brand-specific apps allows the opportunity to better understand customers through data, and offer more specialized perks.
SCORE: 5.9
This Year and Mild Top 5 Examples: 3,184 Total Clicks Jan 16 - Dec 16
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Consumer Insight Topics: TechMobileBusiness
Self-Serve Pub Bars - The 'Pay @ Pump' Beer Pump is a Self-Checkout for Pubs
SCORE: 7.9
This Year and Warm 1,108 Clicks Pub: Dec 16, 16
Self-Serve Pub Bars
The 'Pay @ Pump' Beer Pump is a Self-Checkout for Pubs
Anyone who has waited behind someone who is making a big order at the bar will appreciate the ‘Pay @ Pump’ beer pump as being an effective way to help streamline the ordering experience.... [More]
Restaurant Payment Apps - 'JOEY PAY' is a Convenient Way to Settle Transactions at JOEY Restaurants
SCORE: 4.9
This Year and Mild 1,185 Clicks Pub: Apr 21, 16
Restaurant Payment Apps
'JOEY PAY' is a Convenient Way to Settle Transactions at JOEY Restaurants
‘JOEY PAY’ is the name of a standalone mobile payment app from JOEY Restaurants that makes it easier than ever for its guests to pay for a meal with an iPhone. Opening up the app... [More]
Mobile Gas Station Payments - Tasmoil is Changing the Way People Pay at a Gas Station
SCORE: 5
This Year and Mild 466 Clicks Pub: Apr 15, 16
Mobile Gas Station Payments
Tasmoil is Changing the Way People Pay at a Gas Station
Like many services that allow consumers to place an order ahead of time, Tamoil gas stations in the Netherlands are now implementing MyOrder, which makes it possible for motorists to place orders... [More]
Drive-Thru Payment Platforms - This Chain Uses Beacons to Facilitate Mobile Payment at Drive-Thrus
SCORE: 4.1
Mild 313 Clicks Pub: Feb 5, 16
Drive-Thru Payment Platforms
This Chain Uses Beacons to Facilitate Mobile Payment at Drive-Thrus
McDonald’s is currently using iBeacons to facilitate mobile payments at its drive-thru windows. While many chains have apps that allow customers to pay for their order with their smartphone, the... [More]
App-Controlled Bank Machines - The New JPMorgan Chase Bank Machines Will Require App Withdrawals
SCORE: 3.1
Untested 112 Clicks Pub: Jan 27, 16
App-Controlled Bank Machines
The New JPMorgan Chase Bank Machines Will Require App Withdrawals
JPMorgan Chase is planning to soon unveil the new generation of Automated Bank Machines or ATMs—machines that will only allow withdrawals when they are requested through a smartphone app.... [More]
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