The Breakfast Melts from 7-Eleven Cater to Busy Consumers

By: Katherine Pendrill - Feb 22, 2016
References: 7-eleven & brandeating
7-Eleven recently added two new Breakfast Melts to its morning menu. For many busy consumers, eating on the go is a daily ritual. These new sandwiches provide a quick and simple option for squeezing in breakfast on the run.

The new breakfast melts from 7-Eleven consist of a premium version of the convenience store's standard breakfast fare. There are two new breakfast sandwiches available: the Bacon, Egg & Cheese and the Sausage, Bacon & Cheese. The former consists of hickory-smoked bacon, egg and aged cheddar cheese. The later includes maple-flavored sausage, hickory-smoked bacon and aged cheddar cheese. Both are served on artisan ciabatta bread instead of a traditional biscuit or English muffin.

The new menu addition demonstrates that many brands are upgrading their breakfast fare in order to capture a greater number of consumers who are eating on the go.