Fast Casual Pairing

Alcohol brands partner with food brands to expand their reach

Implications - Moving away from premium food and beverage products, alcohol brands are expanding their market scope by collaborating with more mainstream, fast casual brands. Collaborating with burger chains, dessert shops and fast food eateries, alcohol brands are seeking to not only expand their reach, but also redefine themselves as a more approachable.
SCORE: 5.1
This Year and Mild Top 4 Examples: 2,531 Total Clicks May 15 - Apr 16
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Scotch-Infused Donuts - The Crosstown Cafe Created a Jura Whisky-Filled Bespoke Doughnut
SCORE: 4.8
Warm 550 Clicks Pub: Dec 4, 15
Scotch-Infused Donuts
The Crosstown Cafe Created a Jura Whisky-Filled Bespoke Doughnut
In a collaboration between the Crosstown Cafe and Jura whisky, a limited edition boozy doughnut will now be offered on the menu. This bespoke dessert is a decadent fusion of shortbread, whisky and... [More]
Moonshine-Infused Burgers - The New Midnight Moonshine Burger is a Boozy Fast Food Treat
SCORE: 6.2
This Year and Warm 605 Clicks Pub: Mar 24, 16
Moonshine-Infused Burgers
The New Midnight Moonshine Burger is a Boozy Fast Food Treat
Carl’s Jr. and Hardee’s recently introduced a boozy new creation called the Midnight Moonshine Burger. While alcohol is not usually available at fast food restaurants, now there is a... [More]
Booze-Infused Wing Menus - The Buffalo Wild Wings Eatery & Boston Beer Company Launch a Boozy Menu
SCORE: 3.8
Mild 579 Clicks Pub: Jul 22, 15
Booze-Infused Wing Menus
The Buffalo Wild Wings Eatery & Boston Beer Company Launch a Boozy Menu
In a magical collaboration between Buffalo Wild Wings and Boston Beer Company a fresh summery booze-infused menu has been launched. The menu is decked out with delicious wings, burgers and... [More]
Gin Cocktail Desserts - Sipsmith and Jude's Collaborate on a Gin and Tonic Ice Cream
SCORE: 3.6
Mild 797 Clicks Pub: May 16, 15
Gin Cocktail Desserts
Sipsmith and Jude's Collaborate on a Gin and Tonic Ice Cream
Knowing that many adults will be looking for a way to cool off in the heat of summer, Sipsmith London Dry created a unique Gin and Tonic Ice Cream. As well as fusing ice cream and alcohol, the... [More]
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