Doctors self-educate by linking into knowledge-sharing platforms
Implications - As consumers begin to take more responsibility for their health and wellness, medical professionals are embracing socially minded platforms that encourage self-education and exploration of peer-to-peer shared data. Linked to the fast accelerating nature of consumer expectations around healthcare service, this shift demonstrates the need for physicians and researchers to curate their own set of digital tools that help make sense of the bevy of data emerging from new technologies.
Workshop Question - The connected lifestyle means consumers can become more independent. As this pattern progresses and life becomes more automated, how will your brand remain relevant to the consumer?
Trend Themes
1. Connected Healthcare Platforms - Medical professionals are embracing socially minded platforms that encourage self-education and exploration of peer-to-peer shared data.
2. Virtual Healthcare Apps - Doctors are now using mobile apps to conduct virtual visits and offer patients broader access to medical expertise.
3. Intelligent Healthcare Devices - There is an increasing use of intelligent healthcare gadgets that can offer quick and non-invasive medical readings or diagnoses.
Industry Implications
1. Healthcare IT - The integration of digital and IT into the healthcare industry is driving an explosion of innovation and the industry is poised to benefit from it.
2. Wearable Technology - The medical wearable technology market is predicted to grow exponentially, with more wearable health and fitness devices being deployed in clinical settings.
3. Telemedicine - The rise of virtual care and telemedicine has led to explosive growth for platforms enabling remote consultations.
