Device Showroom

Electronics brands stay competitive with gallery-style retail spaces

Implications - As consumers become increasingly savvy with online shopping, many electronics brands are emerging with showroom-style retail spaces that provide an immersive exploration of devices and their operating systems. Linked to the progression toward retail concepts inspired by contemporary art galleries, this shift also demonstrates that some consumers still desire a brick-and-mortar space in which to learn and experience a product before purchase.
SCORE: 6
Warm Top 4 Examples: 15,308 Total Clicks Jun 15 - Apr 16
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Consumer Insight Topics: MarketingBusinessInteractiveRetail
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Hot 8,701 Clicks Pub: Jun 16, 15
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Warm 2,043 Clicks Pub: Jul 8, 15
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