Shoppers Can Take a Shower at This New High-End Appliance Store

By: Charlotte Joyce Kidd - Aug 10, 2015
References: forbes
Luxury appliance retailer Pirch is offering customers a unique shopping experience to match their upscale products.

Pirch aims to be the Tiffany of home design. It offers luxury appliance basics and novelties alike, from tablet-operated showers to $7,000 wine fridges. But the most unique thing about Pirch is its approach to customer experience. There are small touches, like a massive circular sink where browsers can fiddle with different taps and grander gestures, like cooking classes and luxury appliance demos featuring top chefs. Clients can enjoy complimentary gourmet meals while they consult "lifestyle experience advisors," or they can book appointments to test drive Pirch's selection of showers. Pirch takes care of its clients even after they leave the store, with a full installation and servicing team on staff at each location.

Pirch brings the concept of over-the-top customer care and hands-on product testing, already successfully adopted by the automotive and tech industries, to the luxury appliance market.