Botanical Pop-Up

Brands host relaxing events for consumers in garden-inspired venues

Implications - As brands attempt to align themselves with the wellness goals of the modern consumer, many are hosting immersive garden-inspired pop-ups that prioritize relaxation and indulgence. In addition to highlighting the emotional value of romantic multi-sensory experiences, this shift demonstrates the opportunity for brands to empower reflections on self-care through escapism.
SCORE: 6.6
This Year and Warm Top 5 Examples: 53,787 Total Clicks Jul 15 - Apr 16
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DEMOGRAPHICS
Botanical Oasis Gin Experiences - Hendrick's Gin Held a Horticultural Pop-Up Earlier This Year
SCORE: 7.5
V. Hot 15,555 Clicks Pub: Aug 17, 15
Botanical Oasis Gin Experiences
Hendrick's Gin Held a Horticultural Pop-Up Earlier This Year
Earlier this summer, Hendrick’s Gin held a two month-long botanical-inspired pop-up at Blake’s Hotel Kensington. The earthy, greenhouse-inspired pop-up bar was created in collaboration... [More]
Enchanting Garden Pop-Ups - The Comfort Intense Garden Showcases the Brand's New Fragrances
SCORE: 7.1
Hot 18,251 Clicks Pub: Jul 18, 15
Enchanting Garden Pop-Ups
The Comfort Intense Garden Showcases the Brand's New Fragrances
This enchanting garden experience in London was a promotional event from fabric softener brand Comfort. The Comfort Intense Garden showcased the brand’s new ‘Intense’ range of... [More]
Shrouded Beer Brand Activations - Swedish Cider Brand Kopparberg Hosted a Floral-Infused Event
SCORE: 5.9
Hot 14,922 Clicks Pub: Aug 11, 15
Shrouded Beer Brand Activations
Swedish Cider Brand Kopparberg Hosted a Floral-Infused Event
Swedish cider brand Kopparberg recently held a floral-infused brand activation in London’s Hackney Wick. The ‘Urban Forest’ event invited consumers to participate in the... [More]
Gin Garden Experiences - The MCA's Archie Rose Pop-Up Serves Up Handcrafted Cocktails
SCORE: 5.4
Warm 2,520 Clicks Pub: Dec 2, 15
Gin Garden Experiences
The MCA's Archie Rose Pop-Up Serves Up Handcrafted Cocktails
The Museum of Contemporary Art Australia (MCA) is teaming up with Australian gin brand Archie Rose for a summer event series that invites guests to experience gorgeous gardens and tasty craft... [More]
Botanical Gin Workshops - This Bombay Sapphire Gin Workshop Features Custom Cocktails
SCORE: 4.1
Mild 2,539 Clicks Pub: Nov 25, 15
Botanical Gin Workshops
This Bombay Sapphire Gin Workshop Features Custom Cocktails
This interactive gin workshop is part of the Botanical Beauty Series, a series of events coordinated between Bombay Sapphire and Wardian London. The immersive workshop takes place within a giant... [More]
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