Clandestine Campaigning

Brands launch sponsored geofilters on Snapchat that feel serendipitous

Implications - The progression away from organic social reach has given way to brands embedding themselves into the social experience of Snapchat with sponsored geofilters that enable user-generated ad content. Requiring consumers to be in the right place at the right time, such campaigns are often bound by a series of geographic coordinates that help to ensure the experience feels personalized and exclusive. The modern consumer's comfort with contributing their own content reflects the desire for more concise and meaningful brand interactions, which is motivated by the general aversion to mass marketing efforts.
SCORE: 5.2
Warm Top 6 Examples: 9,444 Total Clicks Feb 16 - Apr 16
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DEMOGRAPHICS
Social Fast Food Geofilters - McSnaps Were Special Geofilters Accessible Only at McDonald's Stores
SCORE: 6.6
Warm 2,461 Clicks Pub: Mar 8, 16
Social Fast Food Geofilters
McSnaps Were Special Geofilters Accessible Only at McDonald's Stores
One of the first native paid advertisers on the Snapchat platform, McDonald’s rolled out location-based McSnaps geofilters at US locations as part of its 2015 summer marketing campaign, “... [More]
Fast Casual Snapchat Filters - An IHOP Snapchat Partnership Will See In-Restaurant Geofilters
SCORE: 6.4
Warm 3,120 Clicks Pub: Feb 29, 16
Fast Casual Snapchat Filters
An IHOP Snapchat Partnership Will See In-Restaurant Geofilters
A recently announced IHOP Snapchat partnership will see the launch of special in-restaurant geofilters within the location-based app. The innovative partnership will increase social interaction with... [More]
Whiskey Snapchat Campaigns - Jameson is the First Alcohol Brand to Use the Age-Gated Tool Nationally
SCORE: 5.1
Warm 1,629 Clicks Pub: Mar 18, 16
Whiskey Snapchat Campaigns
Jameson is the First Alcohol Brand to Use the Age-Gated Tool Nationally
Jameson has become the first alcohol brand to roll-out interactive Snapchat geofilters across the United States. Part of the Pernod Ricard-owned brand’s 2016 St Patrick’s Day campaign,... [More]
Romantic Fry Campaigns - New York Fries Offers a New Snapchat Filter to Encourage Kissing the Food
SCORE: 4.5
Warm 511 Clicks Pub: Feb 11, 16
Romantic Fry Campaigns
New York Fries Offers a New Snapchat Filter to Encourage Kissing the Food
New York Fries has teamed up with social media service Snapchat to create a fry campaign that offers consumers a new filter designed exclusively for the Valentine’s Day season. The promotion... [More]
Utility Vehicle Snapchat Campaigns - The Jeep Snapchat Campaign Encourages User-Generated Content
SCORE: 5.8
Warm 1,328 Clicks Pub: Apr 10, 16
Utility Vehicle Snapchat Campaigns
The Jeep Snapchat Campaign Encourages User-Generated Content
This innovative Jeep Snapchat campaign is the first launched on the platform by the brand. Launching their first official Snapchat account in April 2016, the Jeep brand began by engaging fans around... [More]
Political Geofilter Ads - The Bernie Sanders Snapchat Geofilter Was a Paid Ad on NYC Primary Day
SCORE: 2.6
Untested 395 Clicks Pub: Apr 20, 16
Political Geofilter Ads
The Bernie Sanders Snapchat Geofilter Was a Paid Ad on NYC Primary Day
The Bernie Sanders Snapchat Geofilters were launched by the Democratic presidential nominee hopeful and his team on the day of New York State’s primary day, April 19, 2016. The sponsored... [More]
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