Activated Supermarket

Brands host immersive product launches in supermarket settings

Implications - As brands work to build themselves into the daily routines of consumers, many are engaging in experiential retail product launches in traditional supermarket settings. Engaging consumers directly by offering samples that highlight best uses, such instances of in-store retail activations serve as key brand touchpoints that can help consumers select one brand over another and speak to the ability of experiential marketing to cut through traditional ad clutter. This shift reveals the need for brands to introduce the lifestyle vision of a product or service to consumers in order for them to view the benefits in relation to themselves.
SCORE: 8
This Year and Hot Top 5 Examples: 52,747 Total Clicks Aug 15 - Nov 16
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DEMOGRAPHICS
Experiential Breakfast Pop-Ups - Dorset Cereals Brand Launched a Breakfast Lodge Activation
SCORE: 7.8
Viral 35,592 Clicks Pub: Aug 11, 15
Experiential Breakfast Pop-Ups
Dorset Cereals Brand Launched a Breakfast Lodge Activation
Dorset Cereals is a British breakfast brand that is currently carrying out an experiential tour serving up some its best products. The mobile ‘Breakfast Lodge’ is currently touring the... [More]
Temporary Supermarket Bars - Goose Island Beer Co. Will Set Up Pop-up Beer Tastings in Tesco Stores
SCORE: 8.9
This Year and V. Hot 3,890 Clicks Pub: Nov 9, 16
Temporary Supermarket Bars
Goose Island Beer Co. Will Set Up Pop-up Beer Tastings in Tesco Stores
The craft brewer Goose Island Beer Co. recently announced that it will be setting up a series of pop-up beer tasting stands in Tesco supermarkets across the UK. With many supermarkets looking for... [More]
Branded Traveling Market Tours - This Innocent Brand Activation Featured a Three-City Tour
SCORE: 7.1
V. Hot 6,924 Clicks Pub: Mar 7, 16
Branded Traveling Market Tours
This Innocent Brand Activation Featured a Three-City Tour
This dynamic Innocent brand activation highlight the juice offerings in a three-city mobile tour. Modelling a vehicle in the same vein as a food truck, the Innocent travelling supermarket was... [More]
Mix-and-Match Cereal Tastings - Nestle Cereals Has Launched a Mix and Match Breakfast Kiosk
SCORE: 6.2
This Year and Warm 3,435 Clicks Pub: Apr 1, 16
Mix-and-Match Cereal Tastings
Nestle Cereals Has Launched a Mix and Match Breakfast Kiosk
A new Nestle Cereals promotion invites consumers to mix and match from a selection of 12 breakfast cereals. The free sampling experience was designed by Hot Pickle, who built the branded space and... [More]
Virtual Reality Flavor Journeys - The Boursin Sensorium is a VR-Powered 3D Exploration of Cheese
SCORE: 5.4
Warm 2,906 Clicks Pub: Aug 18, 15
Virtual Reality Flavor Journeys
The Boursin Sensorium is a VR-Powered 3D Exploration of Cheese
The virtual reality Boursin Sensorium experience is a playful journey through a well-stocked fridge. Created by developer Hammerhead VR, the over-the-top journey takes viewers on a flavor journey... [More]
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