Inter-Active Play

High-tech toys help kids boost activity

Implications - Though technology is often faulted for being the reason why many children don't get enough exercise, activity-focused wearables and apps for kids are disrupting that assumption. By adding in a component of gamification related to physical activity, this approach to active play bridges the interactivity of technology with the importance of exercise.
SCORE: 5.9
This Year and Mild Top 6 Examples: 8,174 Total Clicks Feb 15 - Aug 16
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Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: ToysYouthLife-Stages
Fast Food Pedometers - McDonald's Newest Happy Meal Toy is a Step Counter
SCORE: 8.1
This Year and Hot 1,816 Clicks Pub: Aug 13, 16
Fast Food Pedometers
McDonald's Newest Happy Meal Toy is a Step Counter
Over the next month, young diners who order a Happy Meal at McDonald’s Canada will be able to look inside their fast food box and find a unique and perhaps unexpected Happy Meal toy—a ‘... [More]
Charitable Fitness Bands - UNICEF's Kid Power Bands Empower Kids to Do Good for Others
SCORE: 5.9
Warm 2,731 Clicks Pub: Apr 7, 15
Charitable Fitness Bands
UNICEF's Kid Power Bands Empower Kids to Do Good for Others
Kid Power is an initiative from UNICEF that tackles two problems at once: child obesity and malnourished children in developing countries. Despite seeming like two problems on opposite sides on the... [More]
Active Gaming Wristbands - The PowaBand Encourages Kids to Earn Points from Real-Life Exercise
SCORE: 5.2
Mild 1,763 Clicks Pub: May 15, 15
Active Gaming Wristbands
The PowaBand Encourages Kids to Earn Points from Real-Life Exercise
The Wii and Kinect made great strides in getting video game enthusiasts off of their seats, but check out this smart take on active gaming! Called the PowaBand, this is a wearable gadget for... [More]
Children's Fitness Toys - The nabi Compete Keeps Kids Active While They Play Challenging Games
SCORE: 4.2
Mild 562 Clicks Pub: Nov 11, 15
Children's Fitness Toys
The nabi Compete Keeps Kids Active While They Play Challenging Games
The nabi Compete is a children’s fitness band that keeps kids entertained with video game challenges that also incorporate healthy physical activity. Fuhu, the company behind the innovative... [More]
Immersive Disney Toys - The 'Playmation' Line Combines Wearable Devices with Connected Technology
SCORE: 4.4
Mild 234 Clicks Pub: Jun 9, 15
Immersive Disney Toys
The 'Playmation' Line Combines Wearable Devices with Connected Technology
Disney has just unveiled a new toy offering called ‘Playmation,’ which combines wearable devices and connected technology with figures from popular franchises. Drawing on characters from... [More]
Kinetic Spelling Games - Spelling Stomp Has Kids Step on an Interactive Mat to Learn Words
SCORE: 1.8
Mild 1,068 Clicks Pub: Feb 2, 15
Kinetic Spelling Games
Spelling Stomp Has Kids Step on an Interactive Mat to Learn Words
While there are plenty of spelling games that have kids interact with the screen of a mobile device or computer, this concept gets young ones up and moving. As well as having on-screen components,... [More]
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