Matcha Obsession

Consumers embrace menu items infused a healthy Japanese ingredient, matcha

Implications - As consumers pursue health and vitality through the consumption of superfoods, brands have begun incorporating matcha into existing menu items as a means of appealing to those who prioritize their health and diet. Moving from the realm of foodie blogs and onto the menus of established chains, this progression represents a shift in priorities that re-positions the pursuit of a well-rounded palate as being in the interest of good health. This shift speaks to the natural evolution of Japanese-influenced taste preferences as accelerated by the global fascination with the wellness lifestyle.
SCORE: 5.3
This Year and Mild Top 6 Examples: 3,574 Total Clicks Jan 16 - May 16
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DEMOGRAPHICS
Consumer Insight Topics: BusinessLifestyleFoodRetail
Superfood Matcha Strawberries - These Fresh Fruit Treats are Coated in Matcha Tea and Chocolate
SCORE: 6.6
Warm 1,696 Clicks Pub: Jan 15, 16
Superfood Matcha Strawberries
These Fresh Fruit Treats are Coated in Matcha Tea and Chocolate
This fresh fruit treat hailing from Japan creatively coats fresh strawberries in a chocolate truffle coating rolled in green matcha tea. The unusual combination of the caffeinated superfood with the... [More]
Matcha-Flavored Ice Creams - The Matcha McFlurry Combines Vanilla Ice Cream with Green Tea Powder
SCORE: 6.7
This Year and Warm 695 Clicks Pub: Mar 29, 16
Matcha-Flavored Ice Creams
The Matcha McFlurry Combines Vanilla Ice Cream with Green Tea Powder
McDonald’s Japan recently added the Matcha McFlurry to its expansive dessert menu. While McDonald’s Japan did release a Matcha-flavored McFlurry back in 2013, the original featured more... [More]
Creamy Matcha Coffees - These Illy Coffee Creations Blend Green Tea and Espresso Ingredients
SCORE: 6.6
This Year and Warm 489 Clicks Pub: Apr 27, 16
Creamy Matcha Coffees
These Illy Coffee Creations Blend Green Tea and Espresso Ingredients
Illy’s recently released two limited edition matcha coffee creations that feature creamy and frothy textures. The beverages include signature cappuccino and mocha blends that are made with the... [More]
Earthy Ice Desserts - Kokedama Ice will Be Available at the Oirase Keiryu Hotel This Summer
SCORE: 4.2
This Year and Mild 342 Clicks Pub: May 18, 16
Earthy Ice Desserts
Kokedama Ice will Be Available at the Oirase Keiryu Hotel This Summer
This kokedama ice dessert was created by chefs at the Oirase Keiryu Hotel in Northern Japan as a homage to the Japanese gardening practice. Set to be available this summer from June to August at the... [More]
Frozen Matcha Desserts - The KFC Krusher is a Milky Beverage Made With Powdered Matcha
SCORE: 3
This Year and Untested 124 Clicks Pub: Apr 6, 16
Frozen Matcha Desserts
The KFC Krusher is a Milky Beverage Made With Powdered Matcha
Matcha desserts have been growing in popularity around the world, and KFC Japan has decided to take advantage of the matcha movement by introducing a brand new matcha dessert that makes for a... [More]
Scrumptious Matcha Pretzel Desserts - Auntie Anne's Will Offer Matcha Tea-Based Sweets and Treats
SCORE: 3.6
This Year and Untested 228 Clicks Pub: Apr 3, 16
Scrumptious Matcha Pretzel Desserts
Auntie Anne's Will Offer Matcha Tea-Based Sweets and Treats
Currently available from Auntie Anne’s in Japan, the pretzel desserts and beverages all put a focus on matcha tea as the basis ingredient and flavor. The Matcha Cheesecake pretzel roll is a... [More]
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