Active-ation

Brands entice consumers with active events for the whole family

Implications - As consumers look for new ways to encourage an active lifestyle in their children, many are embracing free brand events designed around physical activity. Often letting the product or service itself fall to the background, such events help brands communicate their dedication to the health and wellness of not only the individual making the purchasing decisions, but their family as well. This shift directly relates to the emphasis placed on achieving health and wellness through a balance of physical activity and nutrition.
SCORE: 5.8
This Year and Mild Top 5 Examples: 16,116 Total Clicks Mar 16 - Aug 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Wearable Brand Activations - This Fit Bit Event Invited People to Try Its Obstacle Course
SCORE: 8
This Year and V. Hot 8,209 Clicks Pub: Mar 23, 16
Wearable Brand Activations
This Fit Bit Event Invited People to Try Its Obstacle Course
This Fit Bit event was put on by the brand at a recent Sport Relief event at Olympic Park in London. The immersive event served as a product education session, introducing individual consumers and... [More]
Sensorial Bubble Wrap Parties - This Multi-Sensory Brand Activation Was Hosted by Cadbury Dairy Milk
SCORE: 6.9
This Year and Warm 6,681 Clicks Pub: Apr 4, 16
Sensorial Bubble Wrap Parties
This Multi-Sensory Brand Activation Was Hosted by Cadbury Dairy Milk
This multi-sensory brand activation was recently hosted by Cadbury Dairy Milk at the Westfield London shopping center. The immersive event invited passersby to take off their shoes and walk across a... [More]
National Egg Hunt Events - This Cadbury Easter Campaign Included Egg Hunts Across the UK
SCORE: 4.7
This Year and Mild 319 Clicks Pub: Mar 30, 16
National Egg Hunt Events
This Cadbury Easter Campaign Included Egg Hunts Across the UK
The 2016 Cadbury Easter campaign in the UK featured a number of consumer event that cost the confectionery brand £6-million. Carried out by experiential agency RPM, the creative campaign included a... [More]
Branded Easter Egg Hunts - The Lindt Gold Bunny Hunts Series Will Travel Around the UK
SCORE: 4.2
This Year and Untested 688 Clicks Pub: Mar 21, 16
Branded Easter Egg Hunts
The Lindt Gold Bunny Hunts Series Will Travel Around the UK
The Lindt Gold Bunny Hunts series is a playful Easter brand activation currently touring its way around the United Kingdom. The immersive experience will feature family-friendly activities and will... [More]
Kid-Friendly Sailing Simulators - Volvo Rigged a RS Tera Dinghy to Teach Valuable Sailing Skills
SCORE: 3.1
This Year and Untested 219 Clicks Pub: Aug 12, 16
Kid-Friendly Sailing Simulators
Volvo Rigged a RS Tera Dinghy to Teach Valuable Sailing Skills
For this year’s Isle of Wight event, its official car sponsor Volvo set up an interactive sailing simulator in order to pass on valuable sailing tips to attendees on land. This simulator was... [More]
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