Active-ation

Brands entice consumers with active events for the whole family

Implications - As consumers look for new ways to encourage an active lifestyle in their children, many are embracing free brand events designed around physical activity. Often letting the product or service itself fall to the background, such events help brands communicate their dedication to the health and wellness of not only the individual making the purchasing decisions, but their family as well. This shift directly relates to the emphasis placed on achieving health and wellness through a balance of physical activity and nutrition.
SCORE: 6
This Year and Warm Top 5 Examples: 17,351 Total Clicks Feb 16 - Jan 17
Popularity
Activity
Freshness
DEMOGRAPHICS
Wearable Brand Activations - This Fit Bit Event Invited People to Try Its Obstacle Course
SCORE: 7.6
V. Hot 13,848 Clicks Pub: Mar 23, 16
Wearable Brand Activations
This Fit Bit Event Invited People to Try Its Obstacle Course
This Fit Bit event was put on by the brand at a recent Sport Relief event at Olympic Park in London. The immersive event served as a product education session, introducing individual consumers and... [More]
Family-Focused Climbing Gyms - 'Clip n' Climb' Offers Mentally and Physically Stimulating Obstacles
SCORE: 6.6
This Year and Warm 920 Clicks Pub: Jan 11, 17
Family-Focused Climbing Gyms
'Clip n' Climb' Offers Mentally and Physically Stimulating Obstacles
Climbing has been gaining popularity as a fitness activity among Millennials, but Clip n’ Climb is a company that adds a bit of fun and wonder to the activity, making it appropriate for the... [More]
Immersive Museum Playrooms - The ZOOM Children's Museum Features Themed Play Areas
SCORE: 4.6
Warm 2,113 Clicks Pub: Feb 27, 16
Immersive Museum Playrooms
The ZOOM Children's Museum Features Themed Play Areas
The ZOOM Children’s Museum in Vienna is an interactive learning space that encourages active and educational play with its themed play areas. The play spaces include a winter beach studio that... [More]
Sun Protection Slides - Nivea's 'Sunslide' Encourages Beach Sun Protection in a Fun Way
SCORE: 5.1
This Year and Mild 127 Clicks Pub: Jun 3, 16
Sun Protection Slides
Nivea's 'Sunslide' Encourages Beach Sun Protection in a Fun Way
When there are sandcastles to build and water to splash in, the last thing kids usually want to be involved in is applying beach sun protection. As a solution to this, Nivea came up with a fun way... [More]
Kid-Friendly Sailing Simulators - Volvo Rigged a RS Tera Dinghy to Teach Valuable Sailing Skills
SCORE: 2.6
This Year and Untested 343 Clicks Pub: Aug 12, 16
Kid-Friendly Sailing Simulators
Volvo Rigged a RS Tera Dinghy to Teach Valuable Sailing Skills
For this year’s Isle of Wight event, its official car sponsor Volvo set up an interactive sailing simulator in order to pass on valuable sailing tips to attendees on land. This simulator was... [More]
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