The Lindt Gold Bunny Hunts Series Will Travel Around the UK
Rebecca Byers — March 21, 2016 — Marketing
References: eventmagazine
The Lindt Gold Bunny Hunts series is a playful Easter brand activation currently touring its way around the United Kingdom. The immersive experience will feature family-friendly activities and will allow consumers to sample new product offerings from the brand. Participating children will also have a chance to win a golden chocolate bunny.
To be hosted at eight parks and gardens around the UK including Kew Gardens, the experience will be managed by experiential marketing agency Innovision. Innovision will also host three play areas in various shopping centers that will include Easter-themed activities and crafts for children and families to take part in. The Gold Bunny Warrens for Lindt will be hosted at the Bluewater Shopping Centre in Kent, Kingston’s Bentall Centre and Birmingham’s Bullring.
To be hosted at eight parks and gardens around the UK including Kew Gardens, the experience will be managed by experiential marketing agency Innovision. Innovision will also host three play areas in various shopping centers that will include Easter-themed activities and crafts for children and families to take part in. The Gold Bunny Warrens for Lindt will be hosted at the Bluewater Shopping Centre in Kent, Kingston’s Bentall Centre and Birmingham’s Bullring.
Trend Themes
1. Experiential Brand Activations - Brands can create interactive experiences for consumers to engage with their products and create memorable and shareable moments
2. Seasonal Product Sampling - Brands can use seasonal events to offer product samples and generate interest in their new product offerings
3. Gamification for Marketing - Interactive and fun games can be used as a tool for brands to engage with their target audience and drive brand awareness
Industry Implications
1. Confectionery - Confectionery brands can leverage seasonal events like Easter to create immersive brand experiences and increase product sales
2. Retail - Retailers can partner with experiential marketing agencies to create entertaining experiences for shoppers and encourage foot traffic to their stores
3. Entertainment - Entertainment venues and amusement parks can create festive events that align with seasonal holidays and increase visitor engagement
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