Commute Nutrition

Brands engage consumers with breakfast activations on-the-go

Implications - As consumers look for convenient breakfast solutions that are also nutritious, many brands are choosing to host immersive activations that include tastings and provide a chance to interact with individuals. Often intercepting consumers already in the midst of their busy morning routines, such well-timed brand activations serve to align a product with convenience and health, helping consumers imagine it as a normal part of their commute. In addition to showcasing the desire to balance health and convenience, this shift highlights the need for brands to move away from omni-channel presence to offer something more curated and meaningful.
SCORE: 5.1
This Year and Mild Top 6 Examples: 34,719 Total Clicks Jun 15 - Apr 16
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Consumer Insight Topics: TechScienceMarketingAutosInteractive
Experiential Breakfast Pop-Ups - Dorset Cereals Brand Launched a Breakfast Lodge Activation
SCORE: 7.9
Viral 31,438 Clicks Pub: Aug 11, 15
Experiential Breakfast Pop-Ups
Dorset Cereals Brand Launched a Breakfast Lodge Activation
Dorset Cereals is a British breakfast brand that is currently carrying out an experiential tour serving up some its best products. The mobile ‘Breakfast Lodge’ is currently touring the... [More]
Mix-and-Match Cereal Tastings - Nestle Cereals Has Launched a Mix and Match Breakfast Kiosk
SCORE: 6.4
This Year and Warm 2,508 Clicks Pub: Apr 1, 16
Mix-and-Match Cereal Tastings
Nestle Cereals Has Launched a Mix and Match Breakfast Kiosk
A new Nestle Cereals promotion invites consumers to mix and match from a selection of 12 breakfast cereals. The free sampling experience was designed by Hot Pickle, who built the branded space and... [More]
Breakfast Vending Machines - Quaker's Pop-Up Breakfast Vending Machine Doles Out Free Meals
SCORE: 4.4
This Year and Untested 323 Clicks Pub: Jan 22, 16
Breakfast Vending Machines
Quaker's Pop-Up Breakfast Vending Machine Doles Out Free Meals
In line with the many pop-up kiosks and vending machines that are now being used for marketing, Quaker put together a fun pop-up breakfast station to engage consumers first thing in the morning. A... [More]
Touring Hazelnut Trucks - The Nutella Truck Tour Serves the Nutty Chocolate Spread for Breakfast
SCORE: 3.8
Untested 177 Clicks Pub: Jun 25, 15
Touring Hazelnut Trucks
The Nutella Truck Tour Serves the Nutty Chocolate Spread for Breakfast
Those who love Nutella have no problem going out of their way to get a taste of the nutty chocolate spread, but this summer with the Nutella Truck Tour, the brand is making it easier for consumers... [More]
Low-Calorie Breakfast Pop-Ups - Miele's Greaseless Spoon Cafe Serves Eats Under 533 Calories
SCORE: 2.5
Untested 165 Clicks Pub: Jul 15, 15
Low-Calorie Breakfast Pop-Ups
Miele's Greaseless Spoon Cafe Serves Eats Under 533 Calories
Bacon, eggs, sausages, toast and other cooked foods are the culprits of what makes a traditional Full English Breakfast known to be so greasy—but the Greaseless Spoon Cafe in Covent Garden is a pop-... [More]
Kinetic Energy Breakfasts - This Company Used the Electrical Energy from a Race Car to Cook Food
SCORE: 2.8
Untested 108 Clicks Pub: Oct 9, 15
Kinetic Energy Breakfasts
This Company Used the Electrical Energy from a Race Car to Cook Food
Toyota recently used the electric energy harvested from one of its race cars to cook breakfast for 171 people. When a driver activates their breaks, energy is produced by the friction. While the... [More]
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