Brand Takeover

Brands take up temporary residence in traditional retail settings

Implications - As brands look for new ways to excite consumers within the brick-and-mortar realm, many are emerging with immersive events that involve temporary residencies. Whether organized around a specific product launch or in celebration of a brand milestone, such brand "takeovers" deliver a memorable experience for consumers that both serve as important brand touchpoints, as well as creates the illusion of urgency due to the time-sensitive nature of the event. This shift speaks to the consumer desire to interact with brands in meaningful and truly surprising ways.
SCORE: 6.8
This Year and Warm Top 6 Examples: 13,604 Total Clicks Dec 15 - May 16
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Consumer Insight Topics: Marketing
Celebratory Sneaker Shop Takeovers - The Livestock Nike Air Max Day Takeover Popped Up in Toronto
SCORE: 7.2
This Year and V. Hot 2,889 Clicks Pub: Mar 24, 16
Celebratory Sneaker Shop Takeovers
The Livestock Nike Air Max Day Takeover Popped Up in Toronto
The Livestock Nike Air Max Day takeover is an immersive experience that sees the sneaker boutique transformed into an Air Max factory. The festive takeover at the Canadian sneaker retailer’s... [More]
Exclusive Footwear Pop-Ups - This Adidas Pop-Up Store Showcases New Products & Adidas Originals
SCORE: 7.4
This Year and Hot 3,582 Clicks Pub: Feb 12, 16
Exclusive Footwear Pop-Ups
This Adidas Pop-Up Store Showcases New Products & Adidas Originals
The second floor of Toronto sneaker boutique Exclucity is now being used as an Adidas pop-up store. The temporary retail space serves as a destination for consumers to discover new releases from the... [More]
Winter-Themed Whiskey Pop-Ups - The Hedonist Project and Diageo Launch a Festive Holiday Bar
SCORE: 6.8
Hot 4,187 Clicks Pub: Dec 30, 15
Winter-Themed Whiskey Pop-Ups
The Hedonist Project and Diageo Launch a Festive Holiday Bar
Event planning trio The Hedonist Project partnered with spirits giant Diageo to create an immersive winter-inspired whiskey bar in Leeds. Officially titled ‘The Liquor Store & Whisky... [More]
Tech Birthday Pop-Up Exhibits - The PAR-KING GINZA's Latest Exhibit Fetes Sony's 70th Anniversary
SCORE: 6.4
This Year and Warm 1,313 Clicks Pub: May 23, 16
Tech Birthday Pop-Up Exhibits
The PAR-KING GINZA's Latest Exhibit Fetes Sony's 70th Anniversary
In order to celebrate the Sony’s 70th anniversary and the 50th anniversary of the Sony building in Tokyo, the temporary retail space located the building’s underground parking lot, the... [More]
Branded Emoji-Themed Pop-Ups - Pepsi's New 'Have Fun' Pop-Up Showcases the Brand's Custom PepsiMojis
SCORE: 5.9
This Year and Warm 775 Clicks Pub: Apr 28, 16
Branded Emoji-Themed Pop-Ups
Pepsi's New 'Have Fun' Pop-Up Showcases the Brand's Custom PepsiMojis
Pepsi recently teamed up with the New York City concept store ‘STORY’ to create a showcase for its custom ‘PepsiMojis.’ Designed to bring Pepsi’s new campaign to life,... [More]
Comic Hero Tattoo Parlors - SXSW 2016 is Hosting a Harley Quinn Tattoo Parlor for Visitors
SCORE: 5.5
This Year and Warm 858 Clicks Pub: Mar 15, 16
Comic Hero Tattoo Parlors
SXSW 2016 is Hosting a Harley Quinn Tattoo Parlor for Visitors
Austin’s SXSW 2016 event is not only home to a myriad of interactive entertainment experiences and tech keynotes but it is also hosting a Harley Quinn tattoo parlor inspired by the Suicide... [More]
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