The Livingroom Communication Campaign Urges Brands to Live

By: Meghan Young - Published: Feb 11, 2012 • References: ibelieveinadv
The Livingroom Communication campaign brings old brands back to life. From Starbucks to Quaker Oats, each logo has been slightly tweaked to include real-life people who are less stoic and innocent and more fun and playful. A self-promotion campaign, it shows just what this advertising agency is capable of.

According to the disclaimer on the side of each ad, the Livingroom Communication campaign strives to open up new conversation between consumer and brand. Instead of saying the same old thing to an evolved audience, the Livingroom Communication campaign shows that, with its help, companies can start speaking a more modern language. In addition to urging brands to live, the UAE-based agency shows that it doesn't wait for the future, it creates it. Stats for Spoofed Logo Ads Trending: Older & Buzzing
Research: 14,172 clicks in 223 w
Interest: 4 minutes
Concept: Livingroom Communication Campaign
Related: 53 examples / 41 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: passport stamp ads, litter-hiding photography, and cross-eyed animal ads.