Consumers search for natural ways to nourish skin
Implications - As the push towards natural ingredients in skincare continues, many brands are incorporating egg whites and other edibles into their products. Originating in Korea, this trend is seeing far-reaching applications across the globe, as beauty manufacturers reformulate products to cater to sensitive skin. Self-care is ultimately receiving an overhaul as consumers practice conscious consumption, but continue expect even more precise results.
Workshop Question - In an era of conscious consumption, how will your brand balance transparency and effectiveness?
Trend Themes
1. Natural Ingredient Skincare - Consumer interest in natural ingredients in skincare is leading to the development of products that utilize edibles like eggs to cater to sensitive skin.
2. Edible Ingredients - The use of eggs in skincare products is part of a wider trend of incorporating edible ingredients in cosmetics and skincare, giving consumers a more natural and wholesome option.
3. Self-care Investment - Consumers looking for more precise results are investing in self-care practices, leading to the development of natural ingredient skincare products that allow for luxurious at-home spa treatments.
Industry Implications
1. Beauty and Skincare - Beauty manufacturers are reformulating products in response to consumer demand for natural skincare options featuring edible ingredients like eggs.
2. Cosmetics and Personal Care - Cosmetics and personal care brands are exploring the use of eggs and other natural ingredients in innovative ways to appeal to consumers looking for healthier, more natural options in their skincare routines.
3. Health and Wellness - The trend towards natural ingredients in skincare products utilizing edible ingredients like eggs is part of a larger shift towards a more holistic approach to health and wellness for consumers.
