Specialized Cleanse

Consumers differentiate the most basic parts of their self-care routines

Implications - As skincare becomes increasingly important to consumers, many are adding inventive cleansing solutions to their routine. Formerly "niche" concepts, such as thermal cleansing, double cleansing, or oils in cleansers, are fast-growing into mainstream staples, as consumers seek specialization and innovation in their self-care products.
SCORE: 4.5
Mild Top 4 Examples: 2,939 Total Clicks Mar 16 - Mar 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: FashionCosmetics
Pore-Clearing Gel Cleansers - BRTC's Cleansing Gel Includes a Handy Applicator
SCORE: 6.2
Warm 1,429 Clicks Pub: Mar 25, 16
Pore-Clearing Gel Cleansers
BRTC's Cleansing Gel Includes a Handy Applicator
As well as helping to do away with blackheads, this cleansing gel from Korean brand BRTC also serves to tighten pores, plus moisturize, smooth and soothe the surface of the skin. Two of the most... [More]
Foaming Oil Cleansers - THEFACESHOP Replaces Double Cleansing with a Two-in-One Product
SCORE: 4.5
Mild 459 Clicks Pub: Mar 25, 16
Foaming Oil Cleansers
THEFACESHOP Replaces Double Cleansing with a Two-in-One Product
THEFACESHOP’s Mango Seed Oil-to-Foam Cleanser is a product that leaves skin feeling fresh, yet moisturized. The product was inspired by the practice of double cleansing, which typically... [More]
Caviar Oil Foams - Mac Clinic's Korean Skincare Clears Pores with Caviar
SCORE: 4.3
Mild 729 Clicks Pub: Mar 25, 16
Caviar Oil Foams
Mac Clinic's Korean Skincare Clears Pores with Caviar
Max Clinic’s Royal Caviar Oil Foam is a product that’s designed to give a deep cleaning to the skin by removing makeup, dead skin cells and dirt that’s accumulated in the pores.... [More]
Waterless Facial Cleansers - The SUQQU Reset Cleansing Emulsion Cleans When Water Isn't Available
SCORE: 3.1
Untested 322 Clicks Pub: Mar 23, 16
Waterless Facial Cleansers
The SUQQU Reset Cleansing Emulsion Cleans When Water Isn't Available
Formulated to provide enhanced cleansing capabilities without the use of water, the SUQQU Reset Cleansing Emulsion is the latest offering from the Japan-based brand. Rather than use soap and water... [More]
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