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Post-Purchase Safety

Consumers opt for vehicle safety add-ons offered by auto startups

Implications - As consumers look to all resources to ensure vehicle safety, many are opting for after-market anti-collisions systems that offset the capabilities of the particular make and model. Such tech products highlight the influence of the automotive startup industry on mainstream offerings and speaks to the ability of new ventures to adapt more quickly in order to meet evolving consumer desires.
Workshop Question - What's something your consumer feels is missing from their experience with your brand? How could you help close that gap with an accompanying service or product?
Trend Themes
1. Vehicle Safety Add-ons - The growing trend towards vehicle safety add-ons showcases the influence of the automotive startup industry.
2. Connected Vehicle Security Solutions - The rise of the connected car segment creates an opportunity for cybersecurity solutions in the auto industry.
3. Cloud-based Auto Safety Platforms - Cloud-based mobile safety platforms like Driversiti transform smartphones into driver assistance tools to ensure driver safety and situational awareness.
Industry Implications
1. Automotive Industry - The automotive industry can benefit from incorporating vehicle safety add-ons and cybersecurity solutions into their products.
2. Technology Industry - The technology industry can supply the cloud-based platforms and apps that can turn smartphones into driver assistance tools.
3. Transportation Industry - The transportation industry can use connected vehicle and autonomous driving safety solutions to improve road safety and reduce congestion.
2.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
94,507 Total Clicks
Date Range:
Oct 15 — Mar 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Anti-Collision Car Systems
Anti-Collision Car Systems
Bosch's Driver Assistance System Reduces the Chance of Collisions
With a growing number of people in cities choosing to forgo cars in favor of alternative forms of transportation, driver assistance systems that give drivers an extra pair of eyes to look out for... MORE
Night Vision Auto Cameras
Night Vision Auto Cameras
The FLIR PathFindIR LE Night Vision Camera Makes Night Driving Clearer
Driving at night leaves you susceptible to unintentionally hitting animals, people and other obstacles on the road in front of you, so the FLIR PathFindIR LE Night Vision Camera is here to make sure... MORE
Cognitive Car Safety Systems
Cognitive Car Safety Systems
Autonomous Driving Start-Up NAUTO Offers After-Market Solutions
it may be years until there are cars on the road that are manufactured and sold with deep learning technology, but NAUTO devised a solution with its after-market safety system. The system takes... MORE
Autonomous Vehicle Test Tracks
Autonomous Vehicle Test Tracks
This R&D Project was Recently Funded by the UK Government
Following announcements of the first public driverless shuttles and Heathrow’s autonomous shuttle trials, the UK government announced eight projects have received £20 million to develop... MORE
Cyber Car Security Solutions
Cyber Car Security Solutions
This Connected Car Security Package Keeps Car-Hackers Away
Connected car security pioneer Argus Cyber Security is partnering with security vendor Check Point Software Technologies to offer an integrated and streamlined automobile security solution that is... MORE
Auto Safety Platforms
Auto Safety Platforms
Driversiti Transforms Smartphones into Driver Assistant Tools
Driversiti is a cloud-based mobile safety platform that enables driver assistance systems via smartphone. The unique system differs from the competition by transforming a driver’s own... MORE

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