Voluminous Grooming

Men search for hair styles and products that increase volume

Implications - Though historically an underserved market, men's haircare and grooming is now a rapidly growing category ripe with potential. Following the natural progression of the celebrity-sanctioned "man bun" trend, which called for length, men are now in search of increased volume. As self-care and personal grooming continues to become more prevalent among men, they will also increase their desire to experiment with aesthetics and products.
SCORE: 6.2
Warm Top 4 Examples: 36,370 Total Clicks Jan 15 - Mar 16
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DEMOGRAPHICS
Platinum-Haired Punk Photography - Rollacoaster Magazine‘s Rebellious Photoshoot is Urban and Raw
SCORE: 7.1
Viral 32,525 Clicks Pub: Jan 19, 15
Platinum-Haired Punk Photography
Rollacoaster Magazine‘s Rebellious Photoshoot is Urban and Raw
Platinum-haired model Lucky Blue Smith stars in Rollercoaster Magazine’s rebellious cover story. The image series is captured by photographers Chad + Paul and is the featured in the publication&... [More]
Clip-In Man Buns - These Hair Extensions for Men Help Shorter-Haired Guys Get the Man Bun Hairstyle
SCORE: 7.4
V. Hot 2,196 Clicks Pub: Nov 10, 15
Clip-In Man Buns
These Hair Extensions for Men Help Shorter-Haired Guys Get the Man Bun Hairstyle
These clip-in male hair extensions allow every man, short-haired or long, to achieve the perfect man bun hairstyle flawlessly. The clip-ins are rounded sections of fake hair, already tied into a... [More]
Volumizing Grooming Kits - This Haircare for Men Pairs a Thickening Shampoo with Nutritious Vitamins
SCORE: 5.5
Mild 773 Clicks Pub: Mar 23, 16
Volumizing Grooming Kits
This Haircare for Men Pairs a Thickening Shampoo with Nutritious Vitamins
PHYTO’s collection of haircare for men includes this ‘Fine Thinning Hair Set’ that is designed to significantly improve the appearance of thinning tresses. The product is specially... [More]
Masculine Hair Care - This Range of Thickening Hair Products Looks Simple and Sophisticated
SCORE: 3.6
Untested 876 Clicks Pub: Dec 31, 15
Masculine Hair Care
This Range of Thickening Hair Products Looks Simple and Sophisticated
The success of the design of these thickening hair care products is in the way that they cleverly appeal to their target demographic. The look of these bottles of shampoo, conditioner, hairspray,... [More]
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