Category
Lifestyle
Festive Fusions
Trend cluster
Category
Auto
Expertise
Car ownership services offer increased training and knowledge.
3.4
Trend score
Trend
What is the Auto Expertise trend?
Auto Expertise: With the share economy threatening individual ownership, brands have begun offering additional services to provide extra incentive. In the auto sphere, this means offering knowledge and training to elevate the car owner to the level of 'expert,' a highly coveted position amongst the industry and community. In the information age, knowledge is an increasingly important resource that's now frequently tied to exclusivity.
Trend themes
Themes within the Auto Expertise trend
Three behaviours holding the trend together01
Share Economy Threat
As the share economy threatens individual ownership, companies are offering additional services to provide extra incentive for ownership.
02
Knowledge and Training Services
Brands are offering knowledge and training services to elevate car owners to the level of 'expert.'
03
Importance of Knowledge
In the information age, knowledge is an increasingly important resource that's now frequently tied to exclusivity.
Industry implications
What the Auto Expertise trend means for industry
Where the trend changes the playbookFor
Automotive
Companies are using additional services and training programs to enhance car ownership experience.
For
Luxury
Luxury brands are offering personalized services and perks to attract and retain customers.
For
Education
Education programs are being integrated into the automotive industry to teach customers more about their vehicles.
Workshop question
What can your brand incorporate into its offering to partake in the consumer desire for "added value"?
Trend signals
Trend signals for Auto Expertise
Trend score 3.4 out of 10, from popularity 48%, activity 46%, freshness 8%.
Popularity48%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Auto Expertise trend
4 featured examples from Mar 15 to Mar 16, 2016CategoryAutos
Supercar Training Programs
The Aston Martin Vulcan Driver Experience Program is Exclusive
Disruptive innovation opportunity: Collaborate with manufacturers to offer specialized training programs and luxury driving experiences for high-end vehicles in the automotive ind…
CategoryAutos
Complimentary Car Info Sessions
The BMW 'Encore' Vehicle Ownership Program Enhances Experiences
The BMW Encore service shows how the automotive industry can enhance the ownership experience through personalized services and education programs.
CategoryAutos
Vehicle Owner Assistants
The Infiniti Personal Assistant Service Gives Drivers 24/7 Coverage
There is an opportunity to innovate by offering unique perks and services to enhance the luxury vehicle ownership experience.
CategoryAutos
Car Owner Training Programs
The High Performance Driving Program Teaches Lexus Owners New Skills
Car companies can offer value-added courses to customers to improve brand loyalty and drive sales.
