Auto brands offer car owners sensational experiences
Implications - In an effort to thrill car owners, many auto brands and dealerships are offering adventure-focused experiences. Beyond surprise and delight, these experience serve as a niche perk, which is essential to the new breed of consumer who is looking for greater specificity and personalization within each brand interaction.
Workshop Question - How can you make your consumer base feel like an exclusive membership?
Trend Themes
1. Adventure-focused Experiences - Auto brands and dealerships are offering adventure-focused experiences to thrill car owners.
2. Fitness and Wellness - Automotive brands are tapping into the fitness trend to offer customers different and unique experiences with their vehicles.
3. Customer Loyalty Programs - Auto dealerships are offering special perks and loyalty programs to build greater customer retention.
Industry Implications
1. Automobile - The auto industry is constantly innovating new, exciting experiences for consumers to improve their brand interactions.
2. Fitness - The fitness and wellness industries are being disrupted by automotive brands that are using them to create new, unconventional workout experiences.
3. Travel and Leisure - Auto brands are upping the ante on customer loyalty programs, tapping into the growing demand for unique travel experiences.
