Adventure Auto

Auto brands offer car owners sensational experiences

Implications - In an effort to thrill car owners, many auto brands and dealerships are offering adventure-focused experiences. Beyond surprise and delight, these experience serve as a niche perk, which is essential to the new breed of consumer who is looking for greater specificity and personalization within each brand interaction.
SCORE: 4.5
Mild Top 4 Examples: 2,056 Total Clicks Aug 15 - Mar 16
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Consumer Insight Topics: MarketingAutosBranding
Racetrack Vehicle Experiences - Chevrolet Offers a Tour of the Daytona International Speedway
SCORE: 5.4
Warm 562 Clicks Pub: Mar 15, 16
Racetrack Vehicle Experiences
Chevrolet Offers a Tour of the Daytona International Speedway
The new Chevrolet Delivery Center will allow new vehicle owners to pick up their car at the Daytona International Speedway (DIS) for a truly one-of-a-kind experience. Set to be offered as an option... [More]
Auto Shop Workout Classes - Auto Servicing Brand Kwik Fit Has Started Hosting Fitness Classes
SCORE: 4.8
Mild 1,209 Clicks Pub: Jan 11, 16
Auto Shop Workout Classes
Auto Servicing Brand Kwik Fit Has Started Hosting Fitness Classes
Kwik Fit is an automotive servicing company in the UK that recently announced it will be finding creative uses for old tires with a new fitness course offered at the garage. The experiential... [More]
Social Car Test-Drives - MINI's 'INSTADRIVE' Recreates the Driving Experience on Social Media
SCORE: 4.5
Untested 177 Clicks Pub: Aug 19, 15
Social Car Test-Drives
MINI's 'INSTADRIVE' Recreates the Driving Experience on Social Media
Considering that drivers need to be a certain age before they are able to take part in a car test-drive, simulated experiences are becoming a popular way for automotive brands and dealerships to... [More]
Ski Pass Dealership Promotions - This Subaru Dealership Offered Free Ski Passes to a Local Resort
SCORE: 2.5
Untested 108 Clicks Pub: Mar 8, 16
Ski Pass Dealership Promotions
This Subaru Dealership Offered Free Ski Passes to a Local Resort
A Subaru dealership in Seattle, Washington, just wrapped up a promotion that provided customers with free ski passes to a local resort. These days, low prices are not enough to keep customers coming... [More]
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