Monster Playtime

Toy brands favor gender-neutral products for heightened communication

Implications - Monsters and other similar, supernatural forms are replacing conventionally male and female toys as the push for gender neutrality continues. These toys are especially significant because they allow children to create and communicate with each other without the barriers of gendered expressions or standards influencing their behavior. This progression speaks to the way that gender-neutral products have the capacity to foster more genuine interpersonal connection.
SCORE: 5.9
This Year and Warm Top 4 Examples: 8,025 Total Clicks Aug 15 - Mar 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: TechToysYouthLife-Stages
Realized Imaginary Friend Toys - AMV BBDO Turns Children's Drawings into Stuffed Playthings
SCORE: 8.3
This Year and Viral 3,875 Clicks Pub: Feb 12, 16
Realized Imaginary Friend Toys
AMV BBDO Turns Children's Drawings into Stuffed Playthings
Creative agency AMV BBDO recently teamed up with several artists to bring to life children’s drawings of their imaginary friends to transform the illustrations into three dimensional stuffed... [More]
Concrete Monster Toys - The Collectible United Monsters are a Line of Art Toys for Adults
SCORE: 6.2
Hot 3,110 Clicks Pub: Aug 12, 15
Concrete Monster Toys
The Collectible United Monsters are a Line of Art Toys for Adults
Playing with toys isn’t just for children—everyone can enjoy the mythology and creative designs of the United Monsters art toy collection. Here’s the story behind United Monsters:... [More]
Comunicative Plush Toys - 'Talkies' Allow Kids to Receive and Send Voice Messages
SCORE: 5.1
This Year and Mild 597 Clicks Pub: Mar 9, 16
Comunicative Plush Toys
'Talkies' Allow Kids to Receive and Send Voice Messages
‘Talkies’ may look like ordinary plush toys, but the devices actually enable children to receive and send voice messages from the cute miniature design. Connecting to WiFi, the ‘... [More]
Monster-Shaped Crayons - These 3D-Printed Crayons for Kids Benefit Abused & Neglected Children
SCORE: 3.3
This Year and Mild 443 Clicks Pub: Feb 15, 16
Monster-Shaped Crayons
These 3D-Printed Crayons for Kids Benefit Abused & Neglected Children
At its simplest, Monster Crayons for kids are 3D-printed drawing tools that take the shape of imaginative creatures. But beyond providing kids with fun tools for unleashing their creativity, the... [More]
Quantcast