Sustainable Out-of-Home

Traditional outdoor advertisements are reimagined with a green twist

Implications - As brands look for ways to prove to consumers that they share important values, many are opting for eye-catching outdoor ads that also serve an ecological purpose. With billboards that double as everything from air-purifiers to urban gardens, such campaigns suggest a contemporary understanding that business interests can no longer be considered without also considering environmental ones. In addition to highlighting the overarching nature of the health and wellness movement, this progressions speaks to the desire for brands to reflect back consumer anxiety regarding environmental responsibility.
SCORE: 5.5
This Year and Mild Top 5 Examples: 7,431 Total Clicks Apr 14 - Jun 16
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DEMOGRAPHICS
Consumer Insight Topics: MarketingPublicity StuntsBillboards
Urban Garden Billboards - This Billboard by Wildstone in London Doubles as a Community Garden
SCORE: 7.4
V. Hot 3,519 Clicks Pub: Mar 17, 16
Urban Garden Billboards
This Billboard by Wildstone in London Doubles as a Community Garden
Located in the London borough of Lambeth, this ingenious living garden billboard by ad agency Wildstone doubles as an urban garden. The innovative project showcases the need for such resources in a... [More]
Air-Purifying Billboards - UTEC is Taking on Peru's Construction Pollution with Clever Advertising
SCORE: 5.3
Warm 1,103 Clicks Pub: Apr 30, 14
Air-Purifying Billboards
UTEC is Taking on Peru's Construction Pollution with Clever Advertising
This ingenious solution to construction pollution tackles an important eco issue while also promoting a Peru university. An air purifying billboard designed by Universidad de Ingeniería y Tecnologí... [More]
Honey Bee Advertising Structures - The Cheerios Living Billboard is Filled With 100,000 Bees
SCORE: 4
Mild 709 Clicks Pub: Nov 26, 15
Honey Bee Advertising Structures
The Cheerios Living Billboard is Filled With 100,000 Bees
This living billboard emphasizes the natural ingredients featured in this beloved cereal. To advertise Honey Nut Cheerios, this installation contains real live bees. The three storey structure... [More]
Fresh Garden Billboards - FCB Mayo Peru's Anti-Pollution Ad Grows Lettuce
SCORE: 3.1
Mild 1,958 Clicks Pub: Mar 28, 15
Fresh Garden Billboards
FCB Mayo Peru's Anti-Pollution Ad Grows Lettuce
It could be argued that massive billboard ads visually clutter cities, but this anti-pollution billboard created by FCB Mayo Peru and Peruvian university UTEC does more good than harm in more ways... [More]
Edible Fish Billboards - This Outdoor Poster Feeds Seagulls with Edible Glue, Ink and Paper
SCORE: 4.4
This Year and Untested 142 Clicks Pub: Jun 24, 16
Edible Fish Billboards
This Outdoor Poster Feeds Seagulls with Edible Glue, Ink and Paper
In order to promote the quality of the fresh seafood it serves, Barracuda Restaurant launched an unconventional outdoor poster. From both up-close and afar, the ‘Fresh Fish Poster’... [More]
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