This Billboard Campaign Tells the Sad Stories of Former Londoners

By: Laura McQuarrie - Mar 2, 2015
References: londonischanging.org & adweek
As part of a billboard campaign to prove that the city of London is drastically changing, Rebecca Ross created a digital space where stories of people who used to live in the city could reside. Aiming to bring awareness to the housing crisis and the fact that high prices are driving people out of the city, this campaign features quotes like: "London's great if you're young or rich. I'm neither."

These short quotes reveal people from London who have had to move to other places in the country, or around the world in order to make ends meet. Data collected from this artful billboard campaign will be compiled and put together for the public in 2016, putting a human spin on the issue of affordable housing.