Tylenol's #HowWeFamily Commercial Celebrates Same-Sex and Interracial Bonds

By: Laura McQuarrie - Jul 7, 2015
References: tylenol & adweek
Following the LGBTQ commercial Tylenol launched at the end of last year, the pain relief brand continues to celebrate family diversity with a new campaign by the name of #HowWeFamily.

The How We Family commercial shows a range of family types, from interracial to same-sex couples, and it asks viewers to reflect on poignant questions like: "When were you first considered a family" and "When did you first fight to be considered a family?"

In the face of changing conventions across America, brands are becoming increasingly more open about showing support for the LGBTQ community and family diversity, especially following the recent ruling by the Supreme Court about same-sex marriage. Other notable ads on these issues have been launched by Cheerios, Starbucks, as well as Ben & Jerry's.