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Score: 7.8
This Week and Warm Top 4 Examples: 5,871 Total Clicks Date Range: Nov 14 - Jul 16
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Health-focused consumers get protein without guilt with plant-based products
Implications - As consumers become better informed about where there food comes from and the impact of their food choices, many are turning to plant-based alternatives to animal products. This is extending across categories, including the health and wellness industry, where consumers are seeking cruelty-free sources of protein. Allowing health-minded individuals to satisfy both their nutritional needs and their desire to avoid animal products, this approach to health supplements offers shoppers the best of both worlds. [More]
Score: 7.7
This Month and Warm Top 4 Examples: 18,487 Total Clicks Date Range: Jan 15 - Jul 16
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The go-to material is being upgraded for modern concerns
Implications - Though it is the most-used material in the world, plastic does not line up with all of consumers' needs in the modern world. To accommodate concerns such as sustainability, plastic is being reinspected and revamped by way of technology. This speaks to the importance of constant innovation. [More]
Score: 7.1
This Month and Warm Top 4 Examples: 2,962 Total Clicks Date Range: Nov 15 - Jul 16
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Autos shift to accommodate big city living
Implications - A challenge those in the auto industry are currently facing is boosting car ownership in metropolitan areas. As a result, specialty automobiles and car-related services specifically for city dwellers is observed. This becomes all the more important when one considers that Millennials -- large in numbers and just entering the age of disposable income -- tend to skew more toward city living. [More]
Score: 8.4
This Quarter and Hot Top 4 Examples: 8,239 Total Clicks Date Range: Aug 15 - May 16
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Consumers to take eco-friendly to the next level with ocean-saving fashion
Implications - Plastic waste, grill fishing nets and used tires are being utilized by companies to create trendy bathing suits, sunglasses and much more. Instead of just creating eco-friendly goods, brands on the bleeding edge have begun to create garments and accessories out of materials that could otherwise be harmful to the environment, creating initiatives to collect destructive materials and turn them into something desirable. [More]
Score: 5.9
This Quarter and Mild Top 4 Examples: 5,463 Total Clicks Date Range: Sep 14 - May 16
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Air-fueled autos usher in the new age of energy
Implications - Electric vehicles have officially hit the mainstream, opening doors for new approaches to alternative energy in the auto space. One emerging technology is hydrogen and steam-based fuel. Though safe emission and sustainability is a factor in the technology's rising popularity, this also represents a consumer desire for constant moral progress from oneself and from brands. [More]
Filed in: AutosEco
Score: 8.6
This Quarter and V. Hot Top 4 Examples: 20,640 Total Clicks Date Range: Jan 16 - May 16
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Motion-fueled energy is becoming more widely accepted
Implications - Green thinking is becoming more popular as globally-minded Millennials reach adult age and ex-hippie Boomers reach peek disposable income. As a result, alternative forms of energy, such as kinetic energy, are becoming more widely accepted. The integration of sustainability in everyday life shows that "going green" is no longer niche. [More]
Filed in: AutosEco
Score: 5.1
This Quarter and Mild Top 4 Examples: 575 Total Clicks Date Range: May 16 - May 16
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Retailers enhance electronics recycling programs to prove transparency
Implications - As consumer expectations around transparency drive brands to up their sustainability efforts, many retailers are opting to enhance consumer-facing electronics recycling programs. This progression demonstrates the influence of such expectations and the need for brands to find common ground with consumers by emphasizing a shared environmental goal. [More]
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Score: 7.9
This Quarter and Hot Top 4 Examples: 8,006 Total Clicks Date Range: Dec 14 - Apr 16
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Consumers diverge from the tech-fueled interior space
Implications - The over-saturation of hyper-connected interior options fueled by the Internet of Things coincides perfectly with a rise in demand for sustainable living, spawning a consumer desire for analog lighting solutions. Speaking to a sense of simplicity that is glamorized in the digital age, this anti-tech approach to home interiors shows that consumers are invested in more than aesthetics when it comes to the home. [More]
Filed in: Art & DesignEco
Score: 6.7
This Year and Warm Top 4 Examples: 5,084 Total Clicks Date Range: Sep 15 - Apr 16
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Consumers battle the guilt of often unsustainable tech with green tech retail
Implications - According to the EPA, 70% of metal in landfills comes from smartphones, a fact that the increasingly eco-conscious, yet tech-savvy consumer is at odds with. To increase sustainability of purchasing technology, tech brands are revamping their brick and mortar locations to be more eco-conscious. This speaks to the desire of the average consumer to not live life entirely eco-consciously, but to "tip the scales" whenever possible. [More]
Filed in: TechEco
Score: 7.5
This Year and Hot Top 4 Examples: 39,125 Total Clicks Date Range: Jun 15 - Mar 16
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New grocery retailers entice consumers with zero-waste business models
Implications - As vested grocery brands work to redesign business models in order to cut back on food waste, many new zero-waste retailers have begun to enter the market. Facing less barriers to innovation, such emerging supermarket concepts succeed in offering consumers the customization they desire with an immediacy that is difficult for established brands to deliver. In addition to highlighting the desire to support sustainable brands, this shift speaks to the evolving nature of the relationship between retailers and consumers to include more collaboration. [More]