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Score: 8.6
This Month and Warm Top 4 Examples: 75,559 Total Clicks Date Range: Jul 13 - Jun 15
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Seeking a personal touch, consumers turn to outdoor DIY alternatives
Implications - Adding a customized approach to outdoor living, consumers are turning to DIY decor and furnishings for domestic appeal. Building things like hammocks and cabins from scratch, consumers are using the make-it-yourself approach not only as a means to reflect personal style, but also as a way of engaging with outdoor environments in a more hands-on way. These hand-crafted solutions allow individuals to experience outdoor living in a way that maintains a sense of home and familiarity. [More]
Score: 5.1
This Month and Mild Top 4 Examples: 1,787 Total Clicks Date Range: Jun 14 - Jun 15
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Kids programs shift toward activities that promote nature
Implications - Encouraging outdoor engagement, particularly among tech-obsessed youth, can be challenging, prompting parents to turn to more interactive forms of outdoor activity. Giving kids the chance to explore the beauty of nature, these programs reintroduce children to outdoor play in a way that is both entertaining and enlightening. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 15,534 Total Clicks Date Range: Oct 13 - Jun 15
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Public furnishings adopt green features to showcase environmental awareness
Implications - Recognizing a growth in sustainable living, companies in the public sector are adopting green features to showcase a sense of awareness. Transforming furnishings like park benches and public seating into areas that promote eco living, companies are seeking to not only engage consumers, but do so in a way that aligns with developing social concerns. Such public forms of expression reflect a willingness among consumers to become more involved with their community for the sake of social good. [More]
Score: 8.6
This Quarter and Hot Top 4 Examples: 26,973 Total Clicks Date Range: Jul 14 - Jun 15
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To-go food packaging focuses on environmentally friendly designs and concepts
Implications - Popular food packaging is becoming all the more responsible with sustainable takeout concepts. Despite the disposable one-time nature of these goods, companies are finding ways to reduce their environmental impact. By extension, brands are able to deepen relationships with consumers who value eco-friendliness. [More]
Score: 6.4
This Quarter and Warm Top 4 Examples: 49,043 Total Clicks Date Range: Aug 13 - Jun 15
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Personal care brands release male-targeted products with natural ingredients
Implications - Companies are zeroing in on the young male market with green grooming products. Packed with natural ingredients, this approach to personal care delivers on millennial demands for sustainable, responsibly produced goods. These demands extend beyond the beauty realm however with environmentally conscious consumers desiring eco-friendly concepts in numerous industries. [More]
Trend Hunter Services
Score: 5.7
This Quarter and Mild Top 4 Examples: 8,716 Total Clicks Date Range: Apr 14 - May 15
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Companies offer parents and kids environmental painting products
Implications - Parental preoccupation with the environment permeates not only food and fashion choices, but also artistic expression. Painting products for children are meeting rising consumer demand for eco merchandise with goods incorporating natural ingredients and design features. Tapping into this green niche also provides a sense of social accountability among both brands and end users. [More]
Score: 7.9
This Quarter and Warm Top 4 Examples: 8,288 Total Clicks Date Range: May 14 - May 15
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Consumers turn to functional, eco-friendly travel products
Implications - Consumers are adopting a responsible approach to travel through eco-friendly products. This speaks to a rise in eco-consciousness that creates a need for convergence between everyday priorities, such as convenience, with environmental concerns. Ultimately, consumers are seeking green products, but within the parameters of conventional daily consumerism. [More]
Score: 7.1
This Quarter and Warm Top 4 Examples: 7,215 Total Clicks Date Range: Feb 15 - May 15
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Consumers consider ways to conserve water in their daily lives
Implications - Fresh water may be a renewable resource, but the fact that the earth's supply of groundwater is steadily decreasing remains worrisome. Many eco-conscious consumers already take their water consumption into consideration, but in light of drought situations across the globe, even less eco-conscious consumers are considering ways to conserve water in their daily routines. [More]
Filed in: Eco
Score: 7.3
This Quarter and Hot Top 4 Examples: 5,994 Total Clicks Date Range: Aug 13 - May 15
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Consumers turn to earth-friendly enshrining techniques to honor loved ones
Implications - As eco-conscious consumers contemplate their personal carbon footprint, individuals are considering sustainability-minded memorial tributes to remember loved ones. In memorializing those who have passed in ways that celebrate the cyclical reality of nature, individuals can take comfort in their tribute as a long-term investment in the environment. [More]
Score: 7.8
This Quarter and Hot Top 4 Examples: 23,814 Total Clicks Date Range: Feb 14 - May 15
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Brands are catering to younger demographics via niche gardening concepts
Implications - Companies are beginning to hone in on the significance of gardening among young consumers. Learning about agriculture from an early age is increasingly relevant, especially given modern shifts in food geared towards organic, local produce. Introducing this concept at a younger age also allows brands to capitalize on young customers with growing buying power. [More]