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Score: 8.7
This Month and Hot Top 4 Examples: 32,372 Total Clicks Date Range: Mar 14 - Jul 15
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Contemporary bicycles offer expansive storage features for eco-conscious millennials
Implications - Emerging bicycle designs are offering a variety of enhanced and expanded cargo components for busy cyclists looking to transport more than just themselves from one point to another. This serves the urban millennial, who has exhibited an affinity for an active lifestyle with an eco-friendly focus. [More]
Score: 7.3
This Month and Warm Top 4 Examples: 6,764 Total Clicks Date Range: Feb 15 - Jul 15
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The coffee industry responds to the environmental crisis
Implications - Along with being more health-conscious, the coffee industry is becoming eco-aware, taking active steps to evaluate and reduce its environmental impact. Coffee manufacturers have begun to re-purpose byproducts that would otherwise go to waste, as well as switch to recyclable packaging methods. Taking an eco perspective in the creation, distribution and aftermath of its product ensures that the industry not only positions itself as caring and compassionate, but also becomes a catalyst for global change. [More]
Score: 6.8
This Month and Warm Top 4 Examples: 4,633 Total Clicks Date Range: Mar 15 - Jul 15
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Emerging oral care products include eco aspects for conscious consumers
Implications - Oral care companies are developing products with eco-friendly features. The integration of this specific feature is a way for these brands to appeal to consumers of all ages, but especially young people, with concern with regards to the impact of their purchases. This shift is reflective of how widespread environmental consciousness is becoming. [More]
Score: 7.4
This Month and Warm Top 4 Examples: 11,116 Total Clicks Date Range: May 14 - Jul 15
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Environmental initiatives turn to educational tactics to help inspire kids
Implications - Realizing the need to instill a sense of environmental awareness among younger generations, eco initiatives are turning to workshops and toys that help educate children about social causes. Providing a platform where kids can learn about environmental issues and how to mitigate them, these techniques recognize the importance of youth engagement and strive to make the learning process as enjoyable and interactive as possible. [More]
Score: 8.5
This Month and V. Hot Top 4 Examples: 5,590 Total Clicks Date Range: Jun 14 - Jul 15
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Brands showcase environmental awareness through thoughtfully branded content
Implications - No longer only held by activists and initiatives, an eco identity is being adopted by mainstream brands as a means to showcase a commitment to the cause. Using campaigns and creative aesthetics to educate consumers about issues concerning sustainability and consumption, brands are using social causes to not only connect with consumers, but also to reinvent themselves in a way that is socially relevant. [More]
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Score: 8.4
This Quarter and Warm Top 4 Examples: 77,840 Total Clicks Date Range: Jul 13 - Jun 15
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Seeking a personal touch, consumers turn to outdoor DIY alternatives
Implications - Adding a customized approach to outdoor living, consumers are turning to DIY decor and furnishings for domestic appeal. Building things like hammocks and cabins from scratch, consumers are using the make-it-yourself approach not only as a means to reflect personal style, but also as a way of engaging with outdoor environments in a more hands-on way. These hand-crafted solutions allow individuals to experience outdoor living in a way that maintains a sense of home and familiarity. [More]
Score: 5.2
This Quarter and Mild Top 4 Examples: 2,201 Total Clicks Date Range: Jun 14 - Jun 15
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Kids programs shift toward activities that promote nature
Implications - Encouraging outdoor engagement, particularly among tech-obsessed youth, can be challenging, prompting parents to turn to more interactive forms of outdoor activity. Giving kids the chance to explore the beauty of nature, these programs reintroduce children to outdoor play in a way that is both entertaining and enlightening. [More]
Score: 7.2
This Quarter and Warm Top 4 Examples: 16,459 Total Clicks Date Range: Oct 13 - Jun 15
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Public furnishings adopt green features to showcase environmental awareness
Implications - Recognizing a growth in sustainable living, companies in the public sector are adopting green features to showcase a sense of awareness. Transforming furnishings like park benches and public seating into areas that promote eco living, companies are seeking to not only engage consumers, but do so in a way that aligns with developing social concerns. Such public forms of expression reflect a willingness among consumers to become more involved with their community for the sake of social good. [More]
Score: 8.5
This Quarter and Hot Top 4 Examples: 31,598 Total Clicks Date Range: Jul 14 - Jun 15
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To-go food packaging focuses on environmentally friendly designs and concepts
Implications - Popular food packaging is becoming all the more responsible with sustainable takeout concepts. Despite the disposable one-time nature of these goods, companies are finding ways to reduce their environmental impact. By extension, brands are able to deepen relationships with consumers who value eco-friendliness. [More]
Score: 6.2
This Quarter and Warm Top 4 Examples: 49,608 Total Clicks Date Range: Aug 13 - Jun 15
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Personal care brands release male-targeted products with natural ingredients
Implications - Companies are zeroing in on the young male market with green grooming products. Packed with natural ingredients, this approach to personal care delivers on millennial demands for sustainable, responsibly produced goods. These demands extend beyond the beauty realm however with environmentally conscious consumers desiring eco-friendly concepts in numerous industries. [More]