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Score: 7.1
This Week and Warm Top 5 Examples: 3,631 Total Clicks Date Range: Feb 15 - Sep 16
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Beverage brands turn to re-purposed ingredients for heightened sustainability
Implications - Seeking to reduce their environmental footprint, beverage brands are taking a step towards being more conscious through the use of re-purposed ingredients. From processing wastewater to make beer, to utilizing overripe, unsold fruit to make fruit drinks, brands are integrating elements of sustainability right into the production of the item itself. This speaks to the need for brands to not only promote environmental practices on the consumer side, but to adhere to those practices through their operations as well. [More]
Score: 8.2
This Week and Hot Top 6 Examples: 13,477 Total Clicks Date Range: Mar 16 - Sep 16
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Consumers look for ways to make their caffeine consumption eco-friendly
Implications - As consumers become more conscious of their environmental impact, they’re seeking out practical ways to balance their everyday habits with an element of sustainability. Seeking to get their daily dose of caffeine without feeling a sense of guilt, consumers are turning to brands and cafes that have chosen to adhere to sustainable practices. From coffee recycling programs to cafes that promote zero waste, this speaks to the need for products and services that cater to consumer awareness, especially when it comes to daily consumption habits. [More]
Score: 5.8
This Month and Mild Top 4 Examples: 3,227 Total Clicks Date Range: Oct 15 - Sep 16
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Large-scale facilities implement green practices through tech
Implications - Sustainability is typically integrated into the branding of an organization, however more recently, more companies are prioritizing green practices in manufacturing. This not only establishes consistency between message and manufacturing, but makes use of technological developments in new, inventive ways. [More]
Filed in: Eco
Score: 5.7
This Quarter and Mild Top 5 Examples: 2,124 Total Clicks Date Range: Aug 15 - Aug 16
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Water-free skincare regimens become increasingly convenient
Implications - As consumers progressively educate themselves on global issues and environmental concerns, they begin to seek products that allow them to contribute to the conservation of water, which has the triple benefit of conserving money and time. Beauty and skincare products that offer quick hygiene solutions without the use of water are increasingly gaining popularity as they promote the protection of a precious resource while being adaptively convenient for on-the-go consumers. [More]
Score: 6.9
This Quarter and Warm Top 5 Examples: 7,234 Total Clicks Date Range: Nov 14 - Jul 16
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Health-focused consumers get protein without guilt from plant-based products
Implications - As consumers become better informed about where their food comes from and the impact of their food choices, many are turning to plant-based alternatives to animal products. This is extending across categories, including the health and wellness industry, where consumers are seeking cruelty-free sources of protein. Allowing health-minded individuals to satisfy both their nutritional needs and their desire to avoid animal products, this approach to health supplements offers shoppers the best of both worlds. [More]
Score: 7.4
This Quarter and Warm Top 4 Examples: 19,923 Total Clicks Date Range: Jan 15 - Jul 16
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The go-to material is being upgraded for modern concerns
Implications - Though it is the most-used material in the world, plastic does not line up with all of consumers' needs in the modern world. To accommodate concerns such as sustainability, plastic is being reinspected and revamped by way of technology. This speaks to the importance of constant innovation. [More]
Score: 6.2
This Quarter and Mild Top 5 Examples: 4,137 Total Clicks Date Range: Nov 15 - Jul 16
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Autos shift to accommodate big city living
Implications - A challenge those in the auto industry are currently facing is boosting car ownership in metropolitan areas. As a result, specialty automobiles and car-related services specifically for city dwellers is observed. This becomes all the more important when one considers that Millennials -- large in numbers and just entering the age of disposable income -- tend to skew more toward city living. [More]
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Score: 7.8
This Year and Hot Top 6 Examples: 10,991 Total Clicks Date Range: Jul 15 - May 16
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Consumers to take eco-friendly to the next level with ocean-saving fashion
Implications - Plastic waste, grill fishing nets and used tires are being utilized by companies to create trendy bathing suits, sunglasses and much more. Instead of just creating eco-friendly goods, brands on the bleeding edge have begun to create garments and accessories out of materials that could otherwise be harmful to the environment, creating initiatives to collect destructive materials and turn them into something desirable. [More]
Score: 5.5
This Year and Mild Top 4 Examples: 5,635 Total Clicks Date Range: Sep 14 - May 16
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Air-fueled autos usher in the new age of energy
Implications - Electric vehicles have officially hit the mainstream, opening doors for new approaches to alternative energy in the auto space. One emerging technology is hydrogen and steam-based fuel. Though safe emission and sustainability is a factor in the technology's rising popularity, this also represents a consumer desire for constant moral progress from oneself and from brands. [More]
Filed in: AutosEco
Score: 8.2
This Year and Hot Top 5 Examples: 24,810 Total Clicks Date Range: Jan 16 - May 16
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Motion-fueled energy is becoming more widely accepted
Implications - Green thinking is becoming more popular as globally-minded Millennials reach adult age and ex-hippie Boomers reach peek disposable income. As a result, alternative forms of energy, such as kinetic energy, are becoming more widely accepted. The integration of sustainability in everyday life shows that "going green" is no longer niche. [More]
Filed in: AutosEco