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Score: 6.1
This Week and Mild Top 4 Examples: 4,190 Total Clicks Date Range: Jan 14 - Aug 15
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Childhood holiday gifts get an eco-conscious makeover to appease parents
Implications - Holidays tend to generate a lot of waste in terms of packaging, greeting cards and throw-away gifts. As a result, many parents are choosing to celebrate with their children in a way that's fun, yet sustainable. By using recycled products, or items that will stick around long after the holiday itself is over, parents are communicating eco-conscious values to their kids. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 7,368 Total Clicks Date Range: Jun 14 - Aug 15
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Consumers opt for solar-powered speakers for eco appeal
Implications - Spending time in the great outdoors has not caused consumers to forget about their creature comforts, necessitating the production of new forms of outdoor entertainment. More than just being able to be used outside, these devices are sustainable in their design, with features like solar charging included to appeal to eco-conscious adventurers. [More]
Score: 8.7
This Quarter and Hot Top 4 Examples: 34,455 Total Clicks Date Range: Mar 14 - Jul 15
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Contemporary bicycles offer expansive storage features for eco-conscious millennials
Implications - Emerging bicycle designs are offering a variety of enhanced and expanded cargo components for busy cyclists looking to transport more than just themselves from one point to another. This serves the urban millennial, who has exhibited an affinity for an active lifestyle with an eco-friendly focus. [More]
Score: 7.1
This Quarter and Warm Top 4 Examples: 7,349 Total Clicks Date Range: Feb 15 - Jul 15
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The coffee industry responds to the environmental crisis
Implications - Along with being more health-conscious, the coffee industry is becoming eco-aware, taking active steps to evaluate and reduce its environmental impact. Coffee manufacturers have begun to re-purpose byproducts that would otherwise go to waste, as well as switch to recyclable packaging methods. Taking an eco perspective in the creation, distribution and aftermath of its product ensures that the industry not only positions itself as caring and compassionate, but also becomes a catalyst for global change. [More]
Score: 8.3
This Quarter and Hot Top 4 Examples: 40,690 Total Clicks Date Range: May 14 - Jul 15
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Consumers are enticed to live sustainably with tangible rewards
Implications - By gamifying and rewarding sustainable practices, brands and organizations can initiate positive behaviors in consumers and in turn position themselves as catalysts for social change. This market-based approach to the promotion of sustainability is a clever way to equate a single individual's actions to a tangible lesson around the nature of consumption. [More]
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Score: 6.6
This Quarter and Warm Top 4 Examples: 4,848 Total Clicks Date Range: Mar 15 - Jul 15
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Emerging oral care products include eco aspects for conscious consumers
Implications - Oral care companies are developing products with eco-friendly features. The integration of this specific feature is a way for these brands to appeal to consumers of all ages, but especially young people, with concern with regards to the impact of their purchases. This shift is reflective of how widespread environmental consciousness is becoming. [More]
Score: 7.3
This Quarter and Warm Top 4 Examples: 11,745 Total Clicks Date Range: May 14 - Jul 15
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Environmental initiatives turn to educational tactics to help inspire kids
Implications - Realizing the need to instill a sense of environmental awareness among younger generations, eco initiatives are turning to workshops and toys that help educate children about social causes. Providing a platform where kids can learn about environmental issues and how to mitigate them, these techniques recognize the importance of youth engagement and strive to make the learning process as enjoyable and interactive as possible. [More]
Score: 8.3
This Quarter and V. Hot Top 4 Examples: 7,059 Total Clicks Date Range: Jun 14 - Jul 15
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Brands showcase environmental awareness through thoughtfully branded content
Implications - No longer only held by activists and initiatives, an eco identity is being adopted by mainstream brands as a means to showcase a commitment to the cause. Using campaigns and creative aesthetics to educate consumers about issues concerning sustainability and consumption, brands are using social causes to not only connect with consumers, but also to reinvent themselves in a way that is socially relevant. [More]
Score: 8.2
This Quarter and Warm Top 4 Examples: 79,667 Total Clicks Date Range: Jul 13 - Jun 15
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Seeking a personal touch, consumers turn to outdoor DIY alternatives
Implications - Adding a customized approach to outdoor living, consumers are turning to DIY decor and furnishings for domestic appeal. Building things like hammocks and cabins from scratch, consumers are using the make-it-yourself approach not only as a means to reflect personal style, but also as a way of engaging with outdoor environments in a more hands-on way. These hand-crafted solutions allow individuals to experience outdoor living in a way that maintains a sense of home and familiarity. [More]
Score: 5
This Quarter and Mild Top 4 Examples: 2,390 Total Clicks Date Range: Jun 14 - Jun 15
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Kids programs shift toward activities that promote nature
Implications - Encouraging outdoor engagement, particularly among tech-obsessed youth, can be challenging, prompting parents to turn to more interactive forms of outdoor activity. Giving kids the chance to explore the beauty of nature, these programs reintroduce children to outdoor play in a way that is both entertaining and enlightening. [More]