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Score: 6.9
This Quarter and Warm Top 6 Examples: 11,440 Total Clicks Date Range: Jul 15 - Jan 17
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Plant-covered restaurants create an appealingly immersive ambiance
Implications - Encouraging a sense of freshness and abundance, restaurants are adopting nature-based decor as a natural source of beauty and sensorial aesthetic that is reminiscent of the garden. Enticing consumers to slow down and enjoy their environment, lavish plants are leveraged to create a calming, yet lively, ambiance that appeals to the modern diner seeking an eco-yet-luxurious lifestyle. [More]
Score: 7.7
This Year and Hot Top 4 Examples: 9,172 Total Clicks Date Range: Feb 16 - Nov 16
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Home composting has become increasingly functional
Implications - As consumers seek to adopt simple eco-friendly practices into their daily lives, brands have begun offering composting systems that not only reduce waste easily, but transform it entirely. This pattern is indicative of a redefinition of eco-friendliness that is more holistic and based in waste reusability than simple waste reduction. [More]
Score: 7
This Year and Warm Top 6 Examples: 16,793 Total Clicks Date Range: Aug 16 - Nov 16
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Architects seek to make environmental statements with interactive structures
Implications - Whether it is creating meditative spaces or ones that directly interact with their surrounding environments, the pavilions that architects are designing provide immersive environmental experiences. These sanctuaries can be seen popping up in both urban and natural landscapes and are a reactionary response to the era of climate change, where there exists an increased desire among consumers to engage with nature as both a personal responsibility and for peace of mind. [More]
Score: 5.6
This Year and Mild Top 5 Examples: 3,151 Total Clicks Date Range: Jun 16 - Nov 16
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Pet parents seek out products that minimize the eco impact of ownership
Implications - Looking to buy products that reflect their values regardless of category, pet owners are seeking out products for pets specifically designed to reduce their impact on the environment. This is emerging in food products, like vegan pet food, as well as pet accessories and the packaging of these goods across the board. [More]
Score: 7.3
This Year and Hot Top 4 Examples: 6,336 Total Clicks Date Range: Jul 16 - Nov 16
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Solar technology is adapting to the outdoor adventurer lifestyle
Implications - As solar technology becomes more advanced, durable and scalable, its integration into consumer-friendly products has become more prevalent. This product integration particularly suits the lifestyle of the outdoor adventure connoisseur. The niche use of this technology shows that eco-consciousness is applicable to many different lifestyles as it becomes a general priority for those of all walks of life. [More]
Score: 7.1
This Year and Warm Top 5 Examples: 11,560 Total Clicks Date Range: Oct 15 - Nov 16
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Green development begins with environmentally friendly material
Implications - As the effect of the population on the environment worsens, consumers demand more developments in eco-consciousness. Green industrial materials satisfy this need by elevating ecotecture to new heights. This signifies a positive development in eco living that is more societal than individual. [More]
Filed in: Eco
Score: 7.3
This Year and Warm Top 4 Examples: 18,250 Total Clicks Date Range: Sep 15 - Nov 16
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Weather-proofing goes a step further with new materials
Implications - Global warming has created unpredictable circumstances in many parts of the world. This creates a need for more adaptable structures; it all begins with industrial materials, and the development of more extreme weather proofing. This adaptability goes beyond the tangible circumstances and materials, and into a need for efficient and effective solutions to global problems. [More]
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Score: 6.8
This Year and Warm Top 5 Examples: 52,058 Total Clicks Date Range: Jun 15 - Oct 16
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Consumers plan meals using systems that avoid food waste
Implications - Consumers are embracing services that enable them to purchase ingredients portioned per recipe in order to avoid unnecessary food waste and that tap into the desire for hyper-convenience. This progression to recipe-restricted purchasing represents the desire for simplicity and curation, as well as the interest in living sustainably. [More]
Score: 6.1
This Year and Warm Top 4 Examples: 6,857 Total Clicks Date Range: May 15 - Oct 16
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Auto manufacturing turns to recycling in a new approach to eco
Implications - Hybrids have become a common form of eco-friendly transportation, however the next wave of green driving does not require consumers to charge their automobiles or purchase additional accessories. Autos made of recycled materials provide a more convenient, less demanding method of green driving. This speaks to a need for a smoother transition into environmentally friendly living. [More]
Score: 4.8
This Year and Mild Top 6 Examples: 5,337 Total Clicks Date Range: Apr 15 - Oct 16
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Brands incentivize eco-friendly behavior through loyalty programs
Implications - Helping establish themselves as stakeholders in the betterment of the environment, brands are incorporating environmentally friendly elements into their loyalty and rewards programs. This not only appeals to consumers who are eco-conscious themselves, but has the added benefit of reflecting well on the brands who adopt this strategy. [More]
Filed in: MarketingEco