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Score: 7.5
New and Warm Top 4 Examples: 17,517 Total Clicks Date Range: Feb 14 - Apr 15
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Alcohol brands adopt green branding techniques to showcase awareness
Implications - Seeking to connect with a broader market audience, alcohol brands typically associated with luxe lifestyle and excessive behavior are turning to eco branding techniques to showcase a sense of awareness. Offering everything from recyclable packaging to environmentally conscious labeling, brands are moving away from aesthetics that promote opulence towards designs that recognize and subsequently promote social causes. [More]
Score: 8.7
Recent and Hot Top 4 Examples: 27,042 Total Clicks Date Range: Apr 14 - Apr 15
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Urban gardeners turn to maintenance-free planters for convenience
Implications - Seeking to attract the urban consumer who's tight on time, brands in the gardening industry, are integrating elements of technology to make the planting process more streamlined. Requiring little to no effort, these gardening products feature unique self-watering and self-maintaining features, allowing busy, on-the-go consumers to enjoy the tranquility of plants without the hassle of constant monitoring. [More]
Score: 8.4
Recent and Hot Top 4 Examples: 13,665 Total Clicks Date Range: Apr 13 - Apr 15
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Consumers search for ways to make gardening more accessible
Implications - Consumers looking to ease themselves into gardening are opting for kits and pre-assembled materials to simplify the process. Cultivating a green thumb can seem like a daunting task to some inexperienced consumers, so products that offer convenience and accessibility are greatly sought after. Gardening kits and the like ultimately serve to remind us that there are non-tech solutions for streamlining lifestyle and leisure activities. [More]
Score: 7.6
Recent and Warm Top 4 Examples: 13,167 Total Clicks Date Range: Jan 13 - Apr 15
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Consumers seek out eco-friendly gardening tools
Implications - Gardening is an eco practice in and of itself, but consumers who want to take it one step further are opting for environmentally friendly tools and practices, such as solar-powered appliances or sustainable packaging. This shift reveals that it's not enough for consumers to partake in eco-related activities; it's also important that the process itself is, from start to finish, environmentally conscious as well. [More]
Score: 7.3
Recent and Warm Top 4 Examples: 19,455 Total Clicks Date Range: Jan 15 - Apr 15
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Gardeners search for ways to give back
Implications - Both novice and veteran gardeners are expressing an interest in giving back to their community. Whether they're partaking in urban gardening initiatives, community-wide projects or smaller-scale, at-home measures, gardeners recognize the benefits of the practice and wish to share the wealth. On a broader scale, this shift reflects a desire on the part of eco-conscious consumers to educate others through actionable, results-based methods. [More]
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Score: 6.9
This Month and Warm Top 4 Examples: 3,811 Total Clicks Date Range: Jan 15 - Apr 15
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Consumers search for environmentally friendly cleaning solutions
Implications - In an effort to reduce their ecological footprint, eco-conscious consumers are opting for reusable, biodegradable cleaning materials. Consumers' growing interest in the health and well-being of the environment has translated into some major lifestyle adjustments, suggesting that the demand for sustainability will only continue to grow. [More]
Score: 8.4
This Month and Warm Top 4 Examples: 19,644 Total Clicks Date Range: Jun 14 - Apr 15
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Tech packaging is adjusted to reflect consumers' eco-consciousness
Implications - Tech products are often heavily packaged in ways that can be wasteful, a fact which doesn't sit well with the eco-conscious consumer. In order to appeal to this growing subset of the consumer population, many tech brands have made the switch to eco-friendly packaging. This switch signifies the pervasiveness of the eco movement, which has consumers demanding sustainable solutions from all industries -- even industries that are as integral to their lives as tech. [More]
Score: 4.9
This Quarter and Mild Top 4 Examples: 2,679 Total Clicks Date Range: Feb 13 - Mar 15
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Water filtration is made easier with small, handheld designs
Implications - Seeking to take methods of purification outside the home, consumers are turning to compact alternatives for on-the-go use. Adapting water filters into compact, handheld designs, brands are allowing individuals to not only integrate the filtering system into all aspects of their life, but also create a more efficient method of distilling natural resources. [More]
Score: 5.7
This Quarter and Mild Top 4 Examples: 7,587 Total Clicks Date Range: Mar 14 - Mar 15
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A need to maintain natural resources prompts unconventional recycling tactics
Implications - As access to resources like water continue to be a struggle, particularly in third world countries, organizations are turning to creative recycling methods to ensure sufficient availability. Creating systems that recycle and filter things like sewage, foundations are not only providing a way to make access to clean drinking water more efficient, but also providing a way to utilize other accessible resources in a useful way. [More]
Score: 5.9
This Quarter and Warm Top 4 Examples: 2,848 Total Clicks Date Range: May 14 - Mar 15
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Resources are made easier to maintain through accessible purification tactics
Implications - Organizations dedicated to improving communities are turning to public solutions when it comes to offering purification services. Making safety related tasks like water filtration more accessible to the average consumer, companies are turning to kiosks and vending machines to not only make the process more interactive, but to very publicly align a brand with a much needed service. [More]