This BMO bank machine, which reaches 10 feet in height was created in honor of this year's annual NBA All-Star game.
While the height of the BMO bank machine makes it impossible to withdraw money from, it is being utilized as a non-traditional billboard. Written across the front of the machine is the phrase "The NBA All-Stars Are Coming." The truly authentic height of the ATM perfectly matches the official height of an NBA's regulation basketball net.
This unique promotional prop is a creative way for the bank to captivate the attention of consumers while generating hype for the highly anticipated game. The machine, which was recently erected at BMO's flagship location in Toronto, will remain there until the NBA All-Star game on Sunday, February 14th.
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