This Touching Cheerios Commercial Features an Aging Grandfather

By: Christopher Magsambol - Oct 7, 2015
References: youtube & adweek
This touching Cheerios' commercial is an examination of the modern family and provides us with a story we can all relate to. The ad by Saatchi & Saatchi, New York features an aging man who is moved out of his apartment by his daughter. She assures him that he is going to love his next room, a place where he will get much needed help.

The sad tone of the music and the man's expression are all signs that lead the audience to believe that he is being taken to a nursing home. Similar to other Cheerios' commercials from the past, the story has a happy ending. The man is taken to a house where he is greeted by his enthusiastic and excited granddaughter. Not only will there be more help and family at his new home but an abundance of Cheerios' -- his favorite cereal -- is also awaiting.