Video content allows creators to experiment with personal branding
Implications - Social media has revolutionized the marketing landscape in recent years, with online video content emerging as an integral way to reach consumers. Specifically, brands and individual celebrities are adopting digital platforms, such as Snapchat or YouTube, to diverge from their normal offering and established branding. Consumers not only love the abbreviated nature of new media; they also enjoy the ability and capacity to see familiar faces and brands in brand-new contexts.
Workshop Question - How is your brand leveraging new media platforms to connect with consumers?
Trend Themes
1. Digital Personal Branding - The trend of using digital platforms to diverge from established branding by experimenting with new creative content such as video series show opportunities for personal and brand recognition expansion
2. Comedic Collaborations - The growing trend of celebrities and brands using comedic filters and witty exchanges in videos are a highly effective way to build relatability to younger audiences.
3. Celebrity-endorsed Workouts - The trend of brands using celebrity ambassadors adds a personal touch to branding, making it more attractive to consumers and creates markets that intersect with the lifestyles of the said celebrities.
Industry Implications
1. Social Media Marketing - Business professionals can adopt new video trends and experiment with creative content to expand personal and brand recognition.
2. Wellness Industry - Celebrities endorsing healthy living and fitness give the market an added incentive to pursue a healthy lifestyle.
3. Entertainment Industry - Using humor in advertising campaigns can significantly improve brand image and profitability.
5 Featured, 45 Examples:
87,669 Total Clicks
Date Range:
Jan 16 — Jul 16
Trending:
Mild
Consumer Insight Topics:
