Actionable Capture

Consumers turn to action-oriented imaging technology in everyday devices

Implications - Consumers are searching for devices that are able to capture high-quality action photos without necessarily splurging on a full-fleged DSLR camera. Whether it's an enhanced smartphone or specially engineered wearables, these products cater to a desire to create quality content at a rapid rate. In today's social media climate, user-generated content is not only a form of personal branding; it's also a commodity.
SCORE: 4.6
This Year and Mild Top 4 Examples: 2,108 Total Clicks Jan 16 - Mar 16
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Consumer Insight Topics: TechMobilePhotography
Wrist-Worn Action Cameras - The 'Frodo' Wearable Action Camera Allows for On-the-Go Editing
SCORE: 5.6
Warm 1,331 Clicks Pub: Jan 18, 16
Wrist-Worn Action Cameras
The 'Frodo' Wearable Action Camera Allows for On-the-Go Editing
The market for technology products that are worn on the body is increasing exponentially and the new ‘Frodo’ wearable action camera is one of the more capable designs on the market.... [More]
Wide Angle Action Cameras - The Xiaomi Yi Camera Captures DSLR-Quality Video for Outdoor Use
SCORE: 4
This Year and Mild 203 Clicks Pub: Mar 10, 16
Wide Angle Action Cameras
The Xiaomi Yi Camera Captures DSLR-Quality Video for Outdoor Use
The Xiaomi Yi action cameras are designed specifically for sporting or outdoor enthusiasts looking to capture video and film footage on a device that is comparable to a DSLR camera, for a fraction... [More]
POV Smartphone Clips - The 'Clip-a-Phone' Transforms a Smartphone into a POV Action Camera
SCORE: 4.6
This Year and Mild 289 Clicks Pub: Feb 3, 16
POV Smartphone Clips
The 'Clip-a-Phone' Transforms a Smartphone into a POV Action Camera
The prevalence of smartphone photography has led many users to seek out new ways to take the best snaps, which is exactly what the ‘Clip-a-Phone’ smartphone clip enables. Clipping... [More]
Predictive Camera Phones - The Sony Xperia X Performance Phone's Camera Features Hybrid Autofocus
SCORE: 3.6
This Year and Untested 285 Clicks Pub: Feb 23, 16
Predictive Camera Phones
The Sony Xperia X Performance Phone's Camera Features Hybrid Autofocus
The Sony Xperia X Performance is a brand new camera phone, unveiled at the Mobile World Congress, that is most noteworthy for its exceptional camera, which is both rapid in functioning as well as... [More]
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