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Score: 5.7
This Month and Mild Top 4 Examples: 1,900 Total Clicks Date Range: Apr 15 - Aug 15
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Consumers turn to outdoor photography devices for aventurous use
Implications - The rise in adventure tourism has collided with the social media generation; consumers are not only more willing to take risks, they also expect to document and share them with their social following. As a result, many adventure-focused photography devices have begun popping on the market. Whether it's autonomous function or flying drones, these devices mark a distinct change in consumer entertainment. [More]
Score: 5.5
This Quarter and Mild Top 4 Examples: 1,673 Total Clicks Date Range: Jan 15 - Jun 15
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Traditional methods of storytelling are enhanced with VR innovations
Implications - The widespread applications of virtual reality technology are made more apparent to mainstream consumers through its integration into journalism and entertainment. While VR is still a seemingly inaccessible technology, innovative business-to-business partnerships have the potential to spur on a wider set of applications that can enrich daily life for the average consumer. [More]
Score: 7.1
This Year and Hot Top 4 Examples: 11,345 Total Clicks Date Range: Jan 14 - Feb 15
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Consumers turn to 3D printing to bring their online selves to life
Implications - With the advent of social media platforms such as Instagram, every consumer has the ability to be an amateur photographer. 3D printed photography elevates that ability by offering a tangible, hyper-personalized product, as well as a heightened experience. This not only reflects a shift in the evolution of 3D printing, from function to entertainment, but also speaks to the growing accessibility of the medium as consumers’ adopt it as a method of customization. [More]
Score: 7.5
This Year and Hot Top 4 Examples: 37,715 Total Clicks Date Range: May 14 - Jan 15
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Brands are embracing and heightening the selfie phenomenon to an art form
Implications - Rather than renouncing selfie culture, marketers and manufacturers are embracing it as a way to become more involved in the interests of consumers. Brands have elevated the selfie from a lowbrow form of social media narcissism and entertainment to an art form in its own right, using polished media campaigns, celebrity involvement and selfie-friendly camera tools. By adopting and marketing a specific of-the-moment phenomenon, companies are able to demonstrate a connection to youth culture. [More]
Score: 3.9
This Year and Untested Top 4 Examples: 7,610 Total Clicks Date Range: Dec 13 - Oct 14
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Prioritizing adventure, travelers seek out destinations with extreme climates
Implications - Moving away from typically warm travel destinations, consumers are turning to more extreme climate conditions for experiential appeal. Seeking out places like Iceland that are known for unpredictable and chilly weather, travelers are willing to brave harsh conditions in exchange for more contrast from their everyday. [More]
Trend Hunter Services
Score: 4.6
This Year and Mild Top 4 Examples: 14,876 Total Clicks Date Range: Aug 13 - Sep 14
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Athletic behavior among retirees is reflected in modern photography
Implications - While growing older is often synonymous with deteriorating health and lack of purpose, a more positive view of aging has encouraged older generations to stay actively involved. Showcasing that health and wellness truly has no bounds, this take on aging lifestyles reflects a generation breaking free of stereotypes, engaging in activities traditionally associated with younger people. [More]
Score: 4.3
This Year and Warm Top 4 Examples: 3,453 Total Clicks Date Range: Jan 13 - Sep 14
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Wearable camera footage is enhanced with adventurous and unexpected viewpoints
Implications - With YouTube and social media encouraging user participation, video documentation is becoming more prevalent, causing a rise in more extreme and unusual video captures. Using devices like GoPro cameras to capture point of view shots of animals and sky-high adventures, these examples speak to a growing desire to record all aspects of life, from the extreme to the mundane. [More]
Filed in: TechPhotography
Score: 6.5
Warm Top 4 Examples: 136,802 Total Clicks Date Range: May 12 - Aug 14
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The rise of unbridled teen culture is bluntly expressed in modern photography
Implications - With today's generation growing up in world fueled by technology and online interaction, limited boundaries and restrictions has lead to a more open and audacious age group. Showcasing teens and even "tweens" engaging in chaotic behavior and partying, these candid captures illustrate a more lax attitude among young people. [More]
Score: 5.2
Warm Top 4 Examples: 10,091 Total Clicks Date Range: Aug 13 - Aug 14
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As consumers become more accustomed to DIY, homemade cameras gain popularity
Implications - As consumers shift back towards making their own goods, more and more are taking on complex tasks including making sophisticated photography equipment. Completed with kits and homemade tools, the equipment denotes consumer preference to shift away from store-bought goods and try it themselves first. [More]
Score: 5.7
Warm Top 4 Examples: 15,377 Total Clicks Date Range: Oct 13 - Aug 14
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As consumers crave new perspectives, 360-degree cameras offer a distinct POV
Implications - The demand for life-proof tech products has resulted in 360-degree cameras that provide a revolutionary point-of-view. Rivaling tough tech manufacturers on the market, the innovations satiate consumer demand for smart solutions that accommodate extreme lifestyles along with new, exciting developments in documentation. [More]