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Emerging photography opportunities for innovators, entrepreneurs and creative minds

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Score: 4.9
This Quarter and Mild Top 4 Examples: 1,110 Total Clicks Date Range: Mar 15 - Mar 16
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DSLR cameras are revitalized with social features
Implications - As content creation becomes commonplace, consumers search for professional cameras that are not only user-friendly, but come with Wi-Fi and photo-sharing capabilities. Social platforms such as Instagram have made photography easier than ever, but they've also cultivated a more serious hobbyist photographer, making the DSLR market ripe with potential. This progression indicates the rise of the "professional" social sharer. [More]
Filed in: TechPhotography
Score: 5.6
This Quarter and Mild Top 4 Examples: 1,179 Total Clicks Date Range: Jan 16 - Mar 16
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Consumers turn to action-oriented imaging technology in every-day devices
Implications - Consumers are searching for devices that are able to capture high-quality action photos without necessarily splurging on a full-fleged DSLR camera. Whether it's an enhanced smartphone or specially engineered wearables, these products cater to a desire to create quality content at a rapid rate. In today's social media climate, user-generated content is not only a form of personal branding; it's also a commodity. [More]
Filed in: TechPhotography
Score: 5.5
This Quarter and Mild Top 4 Examples: 1,693 Total Clicks Date Range: Jan 15 - Mar 16
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Photo services turn to interactive elements to make sharing more communal
Implications - Taking into account the growing desire for collaboration, photo services and apps are turning to customized tools that allow for more communal engagement. Redefining how users edit, upload and share images, these services allow for a real-time interaction by offering platforms that allow multiple users to access, create and alter content as they see fit. Such interactive platforms suggest an increasing desire for peer-to-peer engagement, especially when it comes to content creation. [More]
Score: 5.5
This Year and Warm Top 4 Examples: 2,724 Total Clicks Date Range: Jan 15 - Feb 16
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Consumers embrace social media with location-based image sharing
Implications - As consumers look for new ways to share their images online, many are embracing GPS-powered social platforms that use geotagging to provide more condensed selections of content. Often involving geotagged locations at which users will "drop" digital photographs for others to "find," such innovative photography-based social networks suggest an interest in organic interaction with other users as mainstream alternatives continue to become more saturated. This progression suggests a consumer interest in mobile applications that highlight curated selections of user-generated content as a means to cultivating community around shared interests. [More]
Score: 4.7
This Year and Mild Top 4 Examples: 3,731 Total Clicks Date Range: Apr 15 - Aug 15
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Consumers turn to outdoor photography devices for aventurous use
Implications - The rise in adventure tourism has collided with the social media generation; consumers are not only more willing to take risks, they also expect to document and share them with their social following. As a result, many adventure-focused photography devices have begun popping on the market. Whether it's autonomous function or flying drones, these devices mark a distinct change in consumer entertainment. [More]
Score: 6.8
This Year and Warm Top 4 Examples: 6,099 Total Clicks Date Range: Jun 15 - Oct 15
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Traditional methods of storytelling are enhanced with VR innovations
Implications - The widespread applications of virtual reality technology are made more apparent to mainstream consumers through its integration into journalism and entertainment. While VR is still a seemingly inaccessible technology, innovative business-to-business partnerships have the potential to spur on a wider set of applications that can enrich daily life for the average consumer. [More]
Score: 7.3
This Year and Hot Top 4 Examples: 76,049 Total Clicks Date Range: Apr 14 - Aug 15
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Consumers turn to 3D printing to bring their online selves to life
Implications - With the advent of social media platforms such as Instagram, every consumer has the ability to be an amateur photographer. 3D printed photography elevates that ability by offering a tangible, hyper-personalized product, as well as a heightened experience. This not only reflects a shift in the evolution of 3D printing, from function to entertainment, but also speaks to the growing accessibility of the medium as consumers’ adopt it as a method of customization. [More]
Trend Hunter Services
Score: 6.6
Hot Top 4 Examples: 40,574 Total Clicks Date Range: May 14 - Jan 15
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Brands are embracing and heightening the selfie phenomenon to an art form
Implications - Rather than renouncing selfie culture, marketers and manufacturers are embracing it as a way to become more involved in the interests of consumers. Brands have elevated the selfie from a lowbrow form of social media narcissism and entertainment to an art form in its own right, using polished media campaigns, celebrity involvement and selfie-friendly camera tools. By adopting and marketing a specific of-the-moment phenomenon, companies are able to demonstrate a connection to youth culture. [More]
Score: 3.2
Untested Top 4 Examples: 8,367 Total Clicks Date Range: Dec 13 - Oct 14
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Prioritizing adventure, travelers seek out destinations with extreme climates
Implications - Moving away from typically warm travel destinations, consumers are turning to more extreme climate conditions for experiential appeal. Seeking out places like Iceland that are known for unpredictable and chilly weather, travelers are willing to brave harsh conditions in exchange for more contrast from their everyday. [More]
Score: 4.6
Mild Top 4 Examples: 20,118 Total Clicks Date Range: Jun 14 - Mar 15
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Athletic behavior among retirees is reflected in modern photography
Implications - While growing older is often synonymous with deteriorating health and lack of purpose, a more positive view of aging has encouraged older generations to stay actively involved. Showcasing that health and wellness truly has no bounds, this take on aging lifestyles reflects a generation breaking free of stereotypes, engaging in activities traditionally associated with younger people. [More]