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Score: 7.6
This Year and Hot Top 4 Examples: 10,663 Total Clicks Date Range: Jan 14 - Feb 15
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Consumers turn to 3D printing to bring their online selves to life
Implications - With the advent of social media platforms such as Instagram, every consumer has the ability to be an amateur photographer. 3D printed photography elevates that ability by offering a tangible, hyper-personalized product, as well as a heightened experience. This not only reflects a shift in the evolution of 3D printing, from function to entertainment, but also speaks to the growing accessibility of the medium as consumers’ adopt it as a method of customization. [More]
Score: 8
This Year and Hot Top 4 Examples: 36,803 Total Clicks Date Range: May 14 - Jan 15
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Brands are embracing and heightening the selfie phenomenon to an art form
Implications - Rather than renouncing selfie culture, marketers and manufacturers are embracing it as a way to become more involved in the interests of consumers. Brands have elevated the selfie from a lowbrow form of social media narcissism and entertainment to an art form in its own right, using polished media campaigns, celebrity involvement and selfie-friendly camera tools. By adopting and marketing a specific of-the-moment phenomenon, companies are able to demonstrate a connection to youth culture. [More]
Score: 4.3
This Year and Untested Top 4 Examples: 7,044 Total Clicks Date Range: Dec 13 - Oct 14
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Prioritizing adventure, travelers seek out destinations with extreme climates
Implications - Moving away from typically warm travel destinations, consumers are turning to more extreme climate conditions for experiential appeal. Seeking out places like Iceland that are known for unpredictable and chilly weather, travelers are willing to brave harsh conditions in exchange for more contrast from their everyday. [More]
Score: 5
This Year and Mild Top 4 Examples: 12,956 Total Clicks Date Range: Aug 13 - Sep 14
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Athletic behavior among retirees is reflected in modern photography
Implications - While growing older is often synonymous with deteriorating health and lack of purpose, a more positive view of aging has encouraged older generations to stay actively involved. Showcasing that health and wellness truly has no bounds, this take on aging lifestyles reflects a generation breaking free of stereotypes, engaging in activities traditionally associated with younger people. [More]
Score: 4.7
This Year and Warm Top 4 Examples: 3,327 Total Clicks Date Range: Jan 13 - Sep 14
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Wearable camera footage is enhanced with adventurous and unexpected viewpoints
Implications - With YouTube and social media encouraging user participation, video documentation is becoming more prevalent, causing a rise in more extreme and unusual video captures. Using devices like GoPro cameras to capture point of view shots of animals and sky-high adventures, these examples speak to a growing desire to record all aspects of life, from the extreme to the mundane. [More]
Filed in: TechPhotography
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Score: 6.9
This Year and Warm Top 4 Examples: 132,806 Total Clicks Date Range: May 12 - Aug 14
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The rise of unbridled teen culture is bluntly expressed in modern photography
Implications - With today's generation growing up in world fueled by technology and online interaction, limited boundaries and restrictions has lead to a more open and audacious age group. Showcasing teens and even "tweens" engaging in chaotic behavior and partying, these candid captures illustrate a more lax attitude among young people. [More]
Score: 5.6
This Year and Warm Top 4 Examples: 9,581 Total Clicks Date Range: Aug 13 - Aug 14
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As consumers become more accustomed to DIY, homemade cameras gain popularity
Implications - As consumers shift back towards making their own goods, more and more are taking on complex tasks including making sophisticated photography equipment. Completed with kits and homemade tools, the equipment denotes consumer preference to shift away from store-bought goods and try it themselves first. [More]
Score: 6
This Year and Warm Top 4 Examples: 14,924 Total Clicks Date Range: Oct 13 - Aug 14
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As consumers crave new perspectives, 360-degree cameras offer a distinct POV
Implications - The demand for life-proof tech products has resulted in 360-degree cameras that provide a revolutionary point-of-view. Rivaling tough tech manufacturers on the market, the innovations satiate consumer demand for smart solutions that accommodate extreme lifestyles along with new, exciting developments in documentation. [More]
Score: 3.8
This Year and Mild Top 4 Examples: 3,432 Total Clicks Date Range: Dec 13 - Aug 14
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Biometric technology becomes commonplace in wearable cameras and beyond
Implications - Consumers are becoming comfortable with the implementation of biometric technology, which has prompted it to be introduced to the camera market. Utilizing human emotion and brainwaves as a basis to capture footage, this further connects consumers with technology on a basic, interactive level. [More]
Score: 6.6
This Year and Warm Top 4 Examples: 60,464 Total Clicks Date Range: Mar 13 - Jul 14
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Seeking convenience, consumers turn to excess add-ons
Implications - Taking the convenience of mobile devices one step further, consumers are adding on physical extensions for greater handheld accessibility. This allows consumers to communicate and take pictures without the need for strenuous or awkward physical exertion. [More]