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PRO > Tech > Photography

Score: 8.1
This Month and Warm Top 4 Examples: 119,630 Total Clicks Date Range: May 12 - Aug 14
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The rise of unbridled teen culture is bluntly expressed in modern photography
Implications - With today's generation growing up in world fueled by technology and online interaction, limited boundaries and restrictions has lead to a more open and audacious age group. Showcasing teens and even "tweens" engaging in chaotic behavior and partying, these candid captures illustrate a more lax attitude among young people. [More]
Score: 6.7
This Month and Warm Top 4 Examples: 6,903 Total Clicks Date Range: Aug 13 - Aug 14
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As consumers become more accustomed to DIY, homemade cameras gain popularity
Implications - As consumers shift back towards making their own goods, more and more are taking on complex tasks including making sophisticated photography equipment. Completed with kits and homemade tools, the equipment denotes consumer preference to shift away from store-bought goods and try it themselves first. [More]
Score: 7.2
This Month and Warm Top 4 Examples: 12,375 Total Clicks Date Range: Oct 13 - Aug 14
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As consumers crave new perspectives, 360-degree cameras offer a distinct POV
Implications - The demand for life-proof tech products has resulted in 360-degree cameras that provide a revolutionary point-of-view. Rivaling tough tech manufacturers on the market, the innovations satiate consumer demand for smart solutions that accommodate extreme lifestyles along with new, exciting developments in documentation. [More]
Score: 5
This Month and Mild Top 4 Examples: 2,496 Total Clicks Date Range: Dec 13 - Aug 14
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Biometric technology becomes commonplace in wearable cameras and beyond
Implications - Consumers are becoming comfortable with the implementation of biometric technology, which has prompted it to be introduced to the camera market. Utilizing human emotion and brainwaves as a basis to capture footage, this further connects consumers with technology on a basic, interactive level. [More]
Score: 7.7
This Quarter and Warm Top 4 Examples: 47,706 Total Clicks Date Range: Mar 13 - Jul 14
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Seeking convenience, consumers turn to excess add-ons
Implications - Taking the convenience of mobile devices one step further, consumers are adding on physical extensions for greater handheld accessibility. This allows consumers to communicate and take pictures without the need for strenuous or awkward physical exertion. [More]
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Score: 7.6
This Quarter and Hot Top 4 Examples: 15,077 Total Clicks Date Range: Dec 13 - Jun 14
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Integrated camera devices offer a more pragmatic method of day-to-day usage
Implications - Reflecting a generation more concerned with how far their dollar will go, tech products are being revitalized with greater functionality as a means to please more frugal consumers. Seeking to enhance devices with diverse capabilities, consumers are turning to cameras that have been creatively integrated into accessories like watches and handbags, speaking to a shift towards more utilitarian methods of technological usage. [More]
Score: 6.8
This Year and Warm Top 4 Examples: 13,060 Total Clicks Date Range: Jan 13 - Apr 14
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Seeking to combine play and diversity, parents opt for engaging toy cameras
Implications - While introducing children to more grown-up activities offers efficient ways to diversify interests, cultured experiences can often result in kids maturing at an increasingly fast rate. Seeking to offer cultural variation without sacrificing childhood tendencies, parents are turning to interactive toy cameras to combine the cultural allure of photography with the comfort, and conventionality of everyday play. [More]
Score: 5.5
This Year and Warm Top 4 Examples: 12,786 Total Clicks Date Range: Oct 12 - Apr 14
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Parents turn to photography to add cultural diversity to youthful engagement
Implications - While technological devices provide convenient sources of entertainment for kids, the indoor usage of gadgets often halts youths from experiencing more diverse, outdoor endeavors. Seeking alternative sources of play, parents are turning to youthful photography devices to combine high-tech engagement with the need for more culturally diverse activities. Exposing children to more mature, adult activities reflects a need for more independent, and stimulating methods of interaction. [More]
Score: 5.6
This Year and Warm Top 4 Examples: 7,093 Total Clicks Date Range: Jul 13 - Mar 14
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Instead of trading for new devices, consumers are opting for cost-effective mods
Implications - With the advent of photo-centric social media sites like Instagram and Pinterest, the dramatic rise in photography has lead to a need for increased storage. Preferring a downstream approach to device upgrading, add-on storage devices are allowing consumers to save photos and data while travelling for optimizing gadget experience. As consumer data levels reach new peaks, the acceptance of higher storage devices and aftermarket tech accessories are satiating consumer demand to capture, create and store without previous constraints. [More]
Score: 6
This Year and Warm Top 4 Examples: 10,827 Total Clicks Date Range: Aug 13 - Mar 14
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Brands appeal to social media-obsessed youth using personal mementos
Implications - Personalized gifts are not a new innovation, but the means by which they are created is, as consumers shift towards using social media to remember moments or vacations. Placing the responsibility in the hands of patrons, brands are allowing consumers to upload personal photos of vacations or events from smart devices to capture moments and simultaneously create takeaway souvenirs. [More]