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Score: 5
Recent and Untested Top 4 Examples: 4,368 Total Clicks Date Range: Dec 13 - Oct 14
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Prioritizing adventure, travelers seek out destinations with extreme climates
Implications - Moving away from typically warm travel destinations, consumers are turning to more extreme climate conditions for experiential appeal. Seeking out places like Iceland that are known for unpredictable and chilly weather, travelers are willing to brave harsh conditions in exchange for more contrast from their everyday. [More]
Score: 6
This Quarter and Mild Top 4 Examples: 9,206 Total Clicks Date Range: Aug 13 - Sep 14
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Athletic behavior among retirees is reflected in modern photography
Implications - While growing older is often synonymous with deteriorating health and lack of purpose, a more positive view of aging has encouraged older generations to stay actively involved. Showcasing that health and wellness truly has no bounds, this take on aging lifestyles reflects a generation breaking free of stereotypes, engaging in activities traditionally associated with younger people. [More]
Score: 5.6
This Quarter and Warm Top 4 Examples: 2,602 Total Clicks Date Range: Jan 13 - Sep 14
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Wearable Camera footage is enhanced with adventurous and unexpected viewpoints
Implications - With YouTube and social media encouraging user participation, video documentation is becoming more prevalent, causing a rise in more extreme and unusual video captures. Using devices like GoPro cameras to capture point of view shots of animals and sky-high adventures, these examples speak to a growing desire to record all aspects of life, from the extreme to the mundane. [More]
Filed in: TechPhotography
Score: 7.8
This Quarter and Warm Top 4 Examples: 122,437 Total Clicks Date Range: May 12 - Aug 14
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The rise of unbridled teen culture is bluntly expressed in modern photography
Implications - With today's generation growing up in world fueled by technology and online interaction, limited boundaries and restrictions has lead to a more open and audacious age group. Showcasing teens and even "tweens" engaging in chaotic behavior and partying, these candid captures illustrate a more lax attitude among young people. [More]
Score: 6.5
This Quarter and Warm Top 4 Examples: 7,977 Total Clicks Date Range: Aug 13 - Aug 14
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As consumers become more accustomed to DIY, homemade cameras gain popularity
Implications - As consumers shift back towards making their own goods, more and more are taking on complex tasks including making sophisticated photography equipment. Completed with kits and homemade tools, the equipment denotes consumer preference to shift away from store-bought goods and try it themselves first. [More]
Trend Hunter Services
Score: 6.9
This Quarter and Warm Top 4 Examples: 13,020 Total Clicks Date Range: Oct 13 - Aug 14
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As consumers crave new perspectives, 360-degree cameras offer a distinct POV
Implications - The demand for life-proof tech products has resulted in 360-degree cameras that provide a revolutionary point-of-view. Rivaling tough tech manufacturers on the market, the innovations satiate consumer demand for smart solutions that accommodate extreme lifestyles along with new, exciting developments in documentation. [More]
Score: 4.7
This Quarter and Mild Top 4 Examples: 2,636 Total Clicks Date Range: Dec 13 - Aug 14
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Biometric technology becomes commonplace in wearable cameras and beyond
Implications - Consumers are becoming comfortable with the implementation of biometric technology, which has prompted it to be introduced to the camera market. Utilizing human emotion and brainwaves as a basis to capture footage, this further connects consumers with technology on a basic, interactive level. [More]
Score: 7.4
This Quarter and Warm Top 4 Examples: 51,219 Total Clicks Date Range: Mar 13 - Jul 14
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Seeking convenience, consumers turn to excess add-ons
Implications - Taking the convenience of mobile devices one step further, consumers are adding on physical extensions for greater handheld accessibility. This allows consumers to communicate and take pictures without the need for strenuous or awkward physical exertion. [More]
Score: 7.4
This Year and Hot Top 4 Examples: 15,744 Total Clicks Date Range: Dec 13 - Jun 14
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Integrated camera devices offer a more pragmatic method of day-to-day usage
Implications - Reflecting a generation more concerned with how far their dollar will go, tech products are being revitalized with greater functionality as a means to please more frugal consumers. Seeking to enhance devices with diverse capabilities, consumers are turning to cameras that have been creatively integrated into accessories like watches and handbags, speaking to a shift towards more utilitarian methods of technological usage. [More]
Score: 6.5
This Year and Warm Top 4 Examples: 13,809 Total Clicks Date Range: Jan 13 - Apr 14
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Seeking to combine play and diversity, parents opt for engaging toy cameras
Implications - While introducing children to more grown-up activities offers efficient ways to diversify interests, cultured experiences can often result in kids maturing at an increasingly fast rate. Seeking to offer cultural variation without sacrificing childhood tendencies, parents are turning to interactive toy cameras to combine the cultural allure of photography with the comfort, and conventionality of everyday play. [More]