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PRO > Tech > Photography

Score: 7.9
This Quarter and Hot Top 4 Examples: 14,380 Total Clicks Date Range: Dec 13 - Jun 14
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Integrated camera devices offer a more pragmatic method of day-to-day usage
Implications - Reflecting a generation more concerned with how far their dollar will go, tech products are being revitalized with greater functionality as a means to please more frugal consumers. Seeking to enhance devices with diverse capabilities, consumers are turning to cameras that have been creatively integrated into accessories like watches and handbags, speaking to a shift towards more utilitarian methods of technological usage. [More]
Score: 7
This Year and Warm Top 4 Examples: 12,403 Total Clicks Date Range: Jan 13 - Apr 14
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Seeking to combine play and diversity, parents opt for engaging toy cameras
Implications - While introducing children to more grown-up activities offers efficient ways to diversify interests, cultured experiences can often result in kids maturing at an increasingly fast rate. Seeking to offer cultural variation without sacrificing childhood tendencies, parents are turning to interactive toy cameras to combine the cultural allure of photography with the comfort, and conventionality of everyday play. [More]
Score: 5.7
This Year and Warm Top 4 Examples: 12,270 Total Clicks Date Range: Oct 12 - Apr 14
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Parents turn to photography to add cultural diversity to youthful engagement
Implications - While technological devices provide convenient sources of entertainment for kids, the indoor usage of gadgets often halts youths from experiencing more diverse, outdoor endeavors. Seeking alternative sources of play, parents are turning to youthful photography devices to combine high-tech engagement with the need for more culturally diverse activities. Exposing children to more mature, adult activities reflects a need for more independent, and stimulating methods of interaction. [More]
Score: 5.8
This Year and Warm Top 4 Examples: 6,837 Total Clicks Date Range: Jul 13 - Mar 14
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Instead of trading for new devices, consumers are opting for cost-effective mods
Implications - With the advent of photo-centric social media sites like Instagram and Pinterest, the dramatic rise in photography has lead to a need for increased storage. Preferring a downstream approach to device upgrading, add-on storage devices are allowing consumers to save photos and data while travelling for optimizing gadget experience. As consumer data levels reach new peaks, the acceptance of higher storage devices and aftermarket tech accessories are satiating consumer demand to capture, create and store without previous constraints. [More]
Score: 6.2
This Year and Warm Top 4 Examples: 10,378 Total Clicks Date Range: Aug 13 - Mar 14
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Brands appeal to social media-obsessed youth using personal mementos
Implications - Personalized gifts are not a new innovation, but the means by which they are created is, as consumers shift towards using social media to remember moments or vacations. Placing the responsibility in the hands of patrons, brands are allowing consumers to upload personal photos of vacations or events from smart devices to capture moments and simultaneously create takeaway souvenirs. [More]
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Score: 5.7
This Year and Mild Top 4 Examples: 10,008 Total Clicks Date Range: Jun 13 - Mar 14
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Photography kits allow travellers to enhance memories through professional lenses
Implications - Since sentimental moments or whirlwind experiences during trips can be difficult to express through words, consumers are opting for more specialized and high-tech photographic devices as a method to make memories more visually expressive. Compact camera kits allow travelers to easily enhance their photographic captures with more professionally tailored devices, combining portable photo-taking kits with the demand for features that can properly reflect momentous life experiences. [More]
Score: 6.5
This Year and Warm Top 4 Examples: 14,033 Total Clicks Date Range: Mar 13 - Feb 14
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Camera equipment is protected with cases that rebel against wearable solutions
Implications - Extending the existing capabilities of photography equipment, cases and accessories that aid the adventurous photographer are taking precedent in response to portability issues. Combating against the wearable camera movement, the designs allow consumers to take professional equipment with them everywhere as opposed to having individual devices, which speaks to a passé attitude for devices that only serve one function in amidst a consumer demographic obsessed with multifunctional design. [More]
Score: 7.4
This Year and Hot Top 4 Examples: 28,986 Total Clicks Date Range: Apr 13 - Feb 14
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Facially worn cameras satisfy demand for autonomous recording and adaptability
Implications - As consumers continue to document every aspect of daily life, a number of brands are taking the direct approach of marketing devices as a means of voyeuristic memory replacement that captures exactly as it's seen. Copying devices like Google Glass, facially worn recording devices satiate demand for 'always on' technology among tech-reliant consumers and compare modern solutions to simple items like prescription glasses for enhanced adaptability. [More]
Score: 6.1
This Year and Warm Top 4 Examples: 10,156 Total Clicks Date Range: Aug 12 - Feb 14
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Obsessed consumers create homage marketing for wearable cameras
Implications - Consumers are becoming marketers themselves by publicizing their use of products, particularly those that can be easily shared online. This level of intimacy creates a connection between consumers that's more community-based, which in turn establishes a trustworthy image for the brand in question. This notion of grassroots marketing is taking precedent as an effective way to garner attention without blatant product placement, which can be negatively received within niche groups that crave intimacy and community engagement. [More]
Score: 6.3
This Year and Warm Top 4 Examples: 12,497 Total Clicks Date Range: Feb 13 - Jan 14
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Increasing connectivity further, hands-free cameras force social media sharing
Implications - Appealing to the connected consumer with a celebrity complex, hands-free cameras evolve photography past a way to record life events to a form of voyeuristic obsession. Always on and capturing moments, the innovations satisfy millennial inclination to constantly capture and share on social networks with the world-at-large. [More]