Category
Lifestyle
Festive Fusions
Trend cluster
Category
Auto
Consumption
Auto brands and retailers branch out to offer other forms of consumption.
2.9
Trend score
Trend
What is the Auto Consumption trend?
Auto Consumption: A method of sweetening the deal when it comes to purchase, many auto brands and dealerships are offering consumer access to swanky services unrelated to the automotive sector. In a time ripe for change within the industry, maintaining consumer enjoyment and satisfaction beyond the product itself is essential. Ultimately, this progression is not about simply creating a luxury experience, but a comprehensive culture and, with it, a lasting brand loyalty.
Trend themes
Themes within the Auto Consumption trend
Three behaviours holding the trend together01
Diversification of Offerings
Auto brands and dealerships are diversifying their offerings, from cafes to spa services, to enhance the overall customer experience beyond the sale of vehicles.
02
Inclusive Showrooms
Car showrooms are becoming more inclusive and welcoming to all customers, with amenities such as gaming sections and cafes.
03
Membership Perks
Vehicle brands are offering exclusive perks like culinary experiences to appeal to affluent customers.
Industry implications
What the Auto Consumption trend means for industry
Where the trend changes the playbookFor
Automotive Industry
Auto brands and dealerships are changing the game by branching out to new, non-automotive industries to enhance customer experience and create lasting brand loyalty.
For
Hospitality Industry
Auto brands and dealerships are partnering with luxury hotels and spas to offer exclusive experiences and services to customers.
For
Retail Industry
Auto dealerships are incorporating retail spaces like cafes and gaming areas to offer customers a more comprehensive shopping experience.
Workshop question
Thinking about increasing the value of your product or service, what complementary or add-on feature could you offer your consumers?
Trend signals
Trend signals for Auto Consumption
Trend score 2.9 out of 10, from popularity 40%, activity 38%, freshness 8%.
Popularity40%
Activity38%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Auto Consumption trend
6 featured examples from Mar 5, 2015 to Mar 29, 2016CategoryAutos
Gourmet Dealership Cafes
This Cafe is Located Inside the Big Two Toyota Dealership
Automotive retailers can explore the addition of built-in cafes within their dealerships to enhance the customer experience.
CategoryAutos
Car Dealership Spas
The Mercedes-Benz Burlington Location Boasts a Spa and Cafe
Car dealerships are introducing luxury amenities as a way to differentiate and provide added value to customers.
CategoryAutos
Auto Showroom Lounges
Club Aston in Los Angeles Serves Up Martinis to Customers
Auto dealerships can incorporate lounge-inspired spaces, enhanced security measures, and brand immersion areas to create unique and memorable retail experiences that attract and r…
CategoryAutos
Inclusive Car Showrooms
This New Vauxhall Showroom Features a Cafe and Kids' Gaming Section
The automotive retail industry can embrace inclusive car showrooms to create a more welcoming environment for customers and their families.
CategoryAutos
Culinary Car Owner Perks
Lincoln Black Label Offers Access to an Exclusive Membership Club
Luxury vehicle manufacturers can differentiate themselves by offering unique and exclusive experiences for their high-end customers.
CategoryAutos
Dealership Spa Services
This Hyundai Dealership Offers Free Massages and Manicures
Incorporating spa services at car dealerships to differentiate from competitors.
