The Cheerios Effect Campaign Captures Real Family Stories

By: Laura McQuarrie - Dec 12, 2014
References: cheerioseffect & marketingmag
Inspired by "the Cheerios Effect" of two floating Cheerios attracting a third, a campaign of the same name was developed. Building off of this as a metaphor for bringing people closer together, this ad tells the story of André and Jonathan, including how they met, fell in love and started a family with the addition of their daughter, Raphaëlle.

Following in the footsteps of a commercial that featured an interracial family, the Cheerios Effect series tells stories from a diverse range of modern families and people, including same-sex couples, the bond between grandparents and children, as well as women who communicate through sign language. On the Cheerios Effect campaign site, the cereal brand is encouraging others to submit stories about those they feel a special connection to.