This Billboard Asked New Yorkers What Their Biggest Regret Was

By: Alyson Wyers - Jan 30, 2016
References: aplus &
It's not too late to set your intention for this year, as evidenced by this powerful campaign on people's biggest regret.

Ashton Kutcher's social news organization A Plus, in collaboration with Strayer University and the Readdress Success Movement, put up a billboard in New York City asking people 'What's your biggest regret?' Passerby wrote theirs in chalk, revealing most regretted something they did not do. Participants then erased their messages, signifying a clean slate ahead. The inspiring video encourages people from all walks of life to "do the things you'll regret not doing."

The thought-provoking initiative supports Strayer's promise to donate 50 cents to the charity Dress for Success for every signature they collect in an endeavor to change the Miriam Webster Dictionary's definition of 'success.'