Packaging for Maximum for Men Takes Cues from the Racetrack

By: Laura McQuarrie - Published: May 29, 2014 • References: & packagingoftheworld
As bizarre as it seems to want to bring together skincare and racetracks, the Jordan Shmulyck Maximum for Men collection of skincare products manages to merge these unrelated concepts quite seamlessly.

Packaging for the Maximum for Men by taninotanino packaging was designed by Spaincreative, heavily influenced by Formula 1 racing. As well as subtle inclusions of the checkered race flag, the product names make reference to automotive and racing terms, such as the 'Aquaplaning Soap' and the 'Helmet MX1 Shampoo,' which makes the inspiration impossible to miss. As well as these quite obvious ties to Formula 1 racing, packaging on the Dead Sea Mineral products naturally also reference speed, which makes self-care seem just as quick and easy as a regular tune up. Stats for Racecar-Inspired Skincare Packaging Trending: Older & Mild
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Concept: "maximum For Men"
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Segment: Males, 12-35
Comparison Set: 28 similar articles, including: naked emollient marketing, patterned skincare packaging, and androgynous molecular branding.